The leading German football club Borussia Dortmund, or BVB, Partner of the Crypto Exchange platform Bybit.
Nowadays, Details of what the partnership will involve beyond the mutual framework of the brand remain sparse. In a statement to Cointelegraph, Bybit’s CEO, Ben Zhou, noted the enormous popularity of BVB and characterized its fan base as the seventh largest in the world. Said:
“With the partnership, Bybit aims to increase its global reach and brand, as Bybit’s logo and slogans are presented virtually at BVB games, its websites and social platforms.”
An upcoming high-profile game with Bayern Munich, in which clubs will fight for first place in the Bundesliga, will provide Bybit with its first logo and slogan Twist. Bayern Munich has already made its own progress in blockchain-based goods from autumn 2019 to encourage fan engagement.
Many very successful international soccer clubs have already ventured into the crypto space, typically as part of blockchain-based fantasy football or fan token offers and tokenized digital collectibles. Zhou said:
“We hope to be able to publish news about a BVB fan token in the near future. However, we cannot provide specific details at this time. We can only mention that the previous attempt by BVB and Liquiditeam announced in August was unsuccessful and that our aim is to change this. “
Whatever the partnership between Bybit and BVB, The popularity of non-fungible tokens for creating digital collectibles or gaming perks for global sports fans has already proven competitivecompared to other applications of blockchain technology.
Crypto and sports associations are fast becoming a global phenomenon, drawing clubs from Italy to Japan, the Russian Federation, France, Spain and the United Kingdom.