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The community is confused when the Crypto.com token receives the Twitter brand hashtag

June 12, 2020

The Crypto.com Chain (CRO) token is now the second cryptocurrency to receive an emoji hashtag on Twitter. This happens after a similar move for Bitcoin (BTC) in February.

Since Thursday, tweet the hashtag “#CRO” Add Automatically the Crypto.com logo, similar to tweeting “#Bitcoin” or “#BTC”.

In connection with the event, the company launched a giveaway campaign.

Confusion in the community

The community is confused when the Crypto.com token receives the Twitter brand hashtagThe community is confused when the Crypto.com token receives the Twitter brand hashtag

Some members of the Community Twitter users were confused as to why a relatively small project received a special hashtag before others.

However, this appears to be part of a brand hashtag service that Twitter offers major brands. The price is reported to be $ 1 million, although this applies to traditionally competitive Super Bowl campaigns.

Cointelegraph contacted Kris Marszalek, CEO of Crypto.com, who refused to answer detailed questions about the hashtag. His answer was: “We have a team that works tirelessly and creatively to encourage engagement on Twitter.” The answer to the new hashtag was “above our expectations”.

What’s next for cryptocurrency hashtags?

Some people Appealed to conduct a “crowdfund” for several hashtags for cryptocurrency projects such as Ethereum (ETH).

Lolli, a Bitcoin-based cashback provider, replied with one Tweet humorous about a possible Tron (TRX) hashtag.

Jack Dorsey, CEO of Twitter, is heavily involved in Bitcoin through his company Square, which funds part of the BTC development. Traditionally, all other cryptocurrencies have been ignored, making it unlikely that another cryptocurrency hashtag will be “organic”.

Cointelegraph contacted Dorsey for more information on emoji hashtags but received no response.