Business

The Colombian startup that trains non-digital locals via WhatsApp

hackU uses the microlearning method to deliver open educational content to thousands of non-digital locals and professionals who need to update their knowledge without losing sight of their jobs

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The Colombian startup that trains non-digital locals via WhatsApp
The Colombian startup that trains non-digital locals via WhatsApp

In 2020, companies focused on their adaptability. New scenarios and abrupt changes forced companies to adopt new strategies that moved old structures. In this scenario, the education factor plays a fundamental role in developing greater flexibility in organizations. The larger the learning culture, the more agile you can react to changes. hackUThe Colombian online education startup wants to contribute precisely to strengthening the educational culture in companies and making learning a habit rather than an obligation.

hackU uses the microlearning method to deliver open educational content to thousands of non-digital locals and professionals who need to update their knowledge without losing sight of their jobs. The company uses the WhatsApp messaging service to make it easier for users to access its learning modules and to generate a direct channel with a learning coach.


Photo: Courtesy of HackU

“According to researcher Rodolfo Llinás, users forget up to 93% of what they remember in the traditional way. This is directly related to the fact that users have very short learning cycles and decrease depending on their age or level of education, since concentration is a developed skill. That’s why hackU works with educational micro-content and sends capsules with an average lifespan of 10 minutes, encouraging continuous learning. ” Comments Santiago Salazar, Executive Director of hackU.

hackU understood that educational content has a decreasing expiration date. Creating content for an education company implies that in a few months they will be offering something out of date. That is why Edtech has chosen to use open educational resources that are updated daily and can be of better quality using sources like Harvard Business Review, TED or the WEF among thousands of others. There is currently more than a trillion open educational content on the internet, doubling every 18 months.

At the same time, the startup advocates dynamic, eye-catching, and friendly content that aims to turn learning into a habit. This strategy has captivated customers the size of companies like Bancolombia, Postobón, Grupo Bolívar, Grupo SURA and Grupo Nutresa, adding more than 10,000 active users in 8 countries and more than 250,000 pieces of content sent to date.

“In today’s world, time is very precious. hackU wants to prevent professionals from spending precious minutes viewing substandard or outdated content. Contrary to our evolution, we want to leave traditional memorization behind and want our users to easily and satisfactorily develop continuous learning habit and become learner throughout life (lifelong learners), ”added Salazar.

How does it work?

hackU responds to the educational needs of every customer – this can be any company that has to train its employees effectively – and suggests content that is tailored to the learning purpose. This material is sent directly to users via WhatsApp. “”We understand that this has a huge impact on the success of the educational process as you only need to take one step to begin your learning experience. “declared the Executive Director.

Not only that, knowing that online education requires two basic components, such as discipline and self-taught, and that not all people have developed these strengths, hackU humanizes the learning experience through a coach who is in constant interaction. with the students to resolve doubts and to guide them.

Microlearning has many advantages. For example, it makes learning easier, ensures better content retention, is accessible on multiple devices, saves time learning, is dynamic and motivating, and allows users to choose when to study. “At hackU, we give students the choice of days and the amount of content they want to receive per week. So there are some who want to study 6 days a week, others 3 and some who leave it open for the times they manage in their agenda, ”said Santiago Salazar.

This educational methodology, familiar with the latest technologies, allows companies to update their employees’ knowledge in a transversal way. But not only that, hackU goes one step further and relies on an educational change that creates a real learning culture in which professionals feel motivated to acquire new knowledge.

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