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The Coinbase CEO suggests avoiding “cruel and sarcastic” media

May 22, 2020

Brian Armstrong, CEO of Coinbase Business leaders are increasingly choosing to prevent traditional journalists from speaking directly to the public on non-brokered social media platforms.

“”Our customers are on YouTube / podcasts / social media and do not read traditional media“” he claimed Armstrong in a May 22nd Twitter thread that adds that Companies can now “control their own sales channels” in today’s media landscape.

When we post on our own blog / Twitter / YouTube, we can say what we are doing and speak to our customers without receiving an offer for an item that would otherwise be balanced (or sometimes completely bad / stupid).

The CEO of Cryptoexchange avoids traditional media

Armstrong added the disclaimer that “there are highly qualified journalists and journalism plays an important role in society”.

The Coinbase CEO suggests avoiding “cruel and sarcastic” media
The Coinbase CEO suggests avoiding “cruel and sarcastic” media

However, Armstrong believes the best strategy is to build relationships with 3-5 “respected traditional journalists” and then move on. [la] most of the time on modern channels. “

“Attending a national television show could literally get 100 visitors to your website,” he added, contrasting with 10,000 visits to a trade magazine, suggesting that he didn’t quite give up on specialized reporters.

Weighing CEOs of Crypto Exchange

Armstrong’s post sparked responses from numerous crypto space executives who shared their views of navigation in the contemporary media landscape.

Catherine Coley, the CEO of Binance.US, said: “I really believe in the press and how important it is. Yes, we can now speak directly to current users, but the evolution of the industry is more about telling stories through amazing storytellers. “

Krakens co-founder, Jesse Powell said: “Part of the problem is that the media is constantly looking for a sensational point of view, a small mistake repeat out of context, etc. ”

“It is a high risk and a low reward for publishing your own content or creating a podcast / live video that cannot be distorted“” added.

Bruce Fenton, CEO of Chainstone Labs specified::

It’s hard to believe that 15 years ago people paid thousands of dollars to PR companies to quote Time or Forbes so they could frame the article and hang it on the wall.

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