All we can say is that the 1960s were rare advertising times in Mexico.
3 min read
If you are over 50 and have lived in Mexico, you will no doubt remember the thousands commercially and their wonderful jingles that were given in the 60s.
It’s always interesting to see how advertising has moved hand-in-hand with social changes, such as increased intrusion by women into the workplace, rejection of products previously recommended by doctors like cigarettes, and social rights.
That’s why the following note is incredibly funny: a 1967 advertisement for Chloralex went viral on Tiktok among young people between the ages of 15 and 30 because housewives were “advised” to reuse the plastic containers in which chlorine was sold.
When Cloralex first hit the Mexican market it was sold in glass containers but later opted for the safety of plastic to store the chemical. Because of this, it is very strange to our eyes in 2020 that the commercial recommends using these containers as a vase, funnel and Also to serve water and juice!
Did you see how it was recycled? ## cloralex
♬ Original sound – Adán González
The response from Gen Z and Millennials to the advice in the video has been mixed. Some hailed the promotion of recycling and commercial aesthetics, while others reminded that chlorine, yesterday and always, is a chemical that shouldn’t be ingested this way so we can understand why the ad went viral.
Given that reaction to a 1967 video, the brand responded in a press release: “Cloralex was born 71 years ago and developed under a degradable formula based on sodium hypochlorite, which, after its disinfecting action, decomposes in water and salt. Without leaving toxic residues left “. He also noted that the commercial shows that the brand has always been interested in promoting recycling.
Cloralex urged users to “follow instructions on using chlorine to keep their homes sanitized” on floors, toilets, sinks, fruits, vegetables and white clothing.
We need to understand that the world has changed since the 1960s and that it is difficult to fairly judge past attitudes against the weight of knowledge that has taken us nearly 50 years away.
We have to wonder what announcements today will shock future generations.