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The CEO of Apple criticizes social media for “algorithmic” misinformation

“Technology doesn’t need large amounts of personal data, bundled in dozens of websites and applications, to be successful,” said Tim Cook at a conference on digital data protection.

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The CEO of Apple criticizes social media for “algorithmic” misinformation
The CEO of Apple criticizes social media for “algorithmic” misinformation


He Apple CEO Tim Cookcriticizes the business models of Facebook and Youtube as a threat to society. He did not name the companies, but in a speech on Thursday he condemned social media services for offering fake news and fringe ideas to inspire users.

“In an age of rampant disinformation and algorithmic conspiracy theories, we can no longer turn a blind eye to a technology theory that says any compromise is a good compromise,” he said. cook during a virtual appearance in Computers, Data protection and data protection conference in Brussels.

He CEO of Manzana gave a similar speech in 2018when he criticized the main platforms’ recommendation algorithms Internet. According to him, the same algorithms can radicalize users with disinformation and extreme ideologies. Thursday, cook went on to connect social media services to incite violence in the real world, an obvious indication of supporters of Trump card that broke into the United States Capitol on January 6th.

“It is time to stop pretending that this approach has no cost: polarization, loss of confidence and, yes, violence,” he said. “You can’t let a social dilemma turn into a social catastrophe.”

cook gave the speech when his company faced an argument Facebook on digital privacy. An update of the Apple iOS 14 Application developers need to review how they collect personal information from users. In a nutshell, the first thing you need to do is ask users for permission to run targeted ads.

Facebook He’s not a fan of change; has protested the iOS 14 requirement, arguing that it will affect the company’s ability to serve relevant business ads iPhones. Facebook is so upset it could strike back, according to an antitrust lawsuit The information.

“I want to emphasize that we see more and more Manzana as one of our biggest competitors, “said the CEO of Facebook, Mark Zuckerberg, in a conference call on Wednesday where he called iMessage of Manzana as a great rival of Whatsapp.

At the same time, much of the tension between the two companies depends on how they make money. Even though Facebook It extracts their activity on the internet to get information, the social network is free. Apple, on the flip side, has built a business empire by selling (expensive) hardware to consumers and denying the need to collect people’s data, as companies often do. Internet.

However, cook He said a major problem for social media platforms is the obvious disregard for the consequences their recommendation algorithms can cause. “Technology doesn’t require large amounts of personal data bundled in dozens of websites and applications to be successful,” he added. “Advertising existed and thrived without them for decades.”

In case you’re interested, Amazon is looking to hire 3,000 people dedicated to areas such as programming, finance, and more

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