Jamaican reggae artist Bay-C has teamed up with London-based wallet company Caricoin (Bitcoin) to create a non-fungible token (NFT) platform for other Caribbean artists.
According to a report by the Jamaica Observer, the proposed NFT platform will enable Caribbean reggae and dancehall makers to get more value from their efforts in the music industry.
The NFT platform planned for Caribbean musicians is a further extension of the three-year partnership between Caricoin and the reggae star. Bay-C commented on the plans for the NFT platform as follows:
Not everyone wants to understand how blockchain technology works, some just want to post the content, they know they have this NFT, so we’re trying to make it as easy as possible for as many people as possible in the creative space of Jamaica and the Caribbean
According to Bay-C, the planned NFT platform for Caribbean reggae stars will be online before the end of 2021. The reggae star said he was encouraging his colleagues to look into the NFTs.
The upcoming reggae platform NFT is another example of Caricoin’s continued expansion into the Caribbean. The British bitcoin wallet company made Jamaica its home in 2015 and announced plans for a crypto exchange in 2016.
Bay-C has some experience with NFTs, Release of seven copies of one of their songs as digital tokens. The reggae star appears to be planning to expand his foray into the NFTs by releasing collectable digital items as part of his second full-length album, King Bass.
According to reports Owners of the NFT King Bass collection get access to redeemable and unlockable content as well as vouchers and playing cards.
Musicians and other celebrities continue to dig into NFTs and launch digital collections that leverage their personal or creative brand identities.