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the “ace up your sleeve” of companies during COVID-19

July 11, 2020

Email marketing was undoubtedly one of the most effective resources for businesses to engage in closer, relevant, and strategic interactions with their customers.

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the “ace up your sleeve” of companies during COVID-19the “ace up your sleeve” of companies during COVID-19


After the increasing use of digital tools that enable all kinds of remote activities, the Email marketing It was undoubtedly one of the most effective resources for companies to build closer, relevant, and strategic interactions with their customers. In Mexico alone, the number of emails sent in campaigns rose by up to 153% in May.

Source: Hubspot

According to the latest data collected from worldwide HubspotSince the beginning of childbirth, users have not only tried to have more and more conversations on different channels such as social media or Chatbots, It has also increased the use of their personal emails to keep up with the efforts of their favorite brands during the pandemic.

Since the middle of May the opening rate has been Emails Globally, the consumer index remains 12% above the level prior to the introduction of COVID-19, and at the regional level, this index rose to 18% this June

Graphics: Hubspot

In terms of the B2B market environment, emailing remains one of the most effective strategies for starting and closing new businesses as long as it is 39% above the value of COVID-9 Reference; even though they have dropped 18% in the past two weeks. This fact has increased the growth of engagement in companies with their customers by 3% COVID 19 benchmark data the platform incoming.

Graphics: Hubspot

With this in mind, the E-mail Not only has it proven to be one of the most effective means of communication before and during the pandemic, it has also proven to be one of the most comprehensive strategies for business growth in the face of the “new normal” as it reflects the state of marketing. In Mexico 2020, 87% of companies are actively investing in their email campaigns. It is therefore important that more and more companies of all sizes or industries start to optimize their campaigns Email marketing.