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The 8 unchangeable rules of business communication

May 28, 2020

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The 8 unchangeable rules of business communicationThe 8 unchangeable rules of business communication

When we talk about communication, we are not just talking about public speaking. It’s about how we build and manage our relationships, how we express and convey what we are, what we feel and what we want.

In business, the way you project and communicate with everyone who is part of your ecosystem (customers, suppliers, partners, colleagues, teams, etc.) over time creates an image that covers your own personality. We call this reputation or prestige. And it is the cornerstone of communication in business.

Considers that communication is primarily a relationship between two people; and not just a set of techniques or actions. The way you relate to the person in front of you changes absolutely everything when it comes to talking. The product, project, or argument goes into the second or third term if we don’t know or trust the person trying to tell us something. Therefore, the first thing is in communication trust.

Do you want to generate great communication in your business environment? Here are the eight rules you should never forget.

1. The picture is not vanity, but service

Image: Caiaimage / Agnieszka Olek | Getty Images

We don’t dress for ourselves, but for others. Sometimes we forget this clear principle or underestimate how important it is to present yourself well, comb our hair well, shave well, put on deodorant or lick our shoes. This is a serious mistake that will undoubtedly have a negative impact on your career or your company.

When you were in high school with the girl or boy for the first time, did you dress a little bit more? Probably yes! This is not because you are vain, but because you want to please. The fact that you fix yourself is more important than the result of the process. Although it is very important to look good, the gesture to prepare to see someone is even more relevant because we are telling them that it is important that we are interested, that we are willing to make an effort.

This happens every day at all times. When other people are in sight, they see you too. And how they see you … they judge you. This does not mean that you always wear a suit or tuxedo. But depending on age, skin color, position, culture and location, you have to find the right outfit and present yourself cleanly and prepared with a huge smile.

2. The old guard rules

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Her grandfather knew very well: you have to be on time, keep your word, deliver things on the agreed day and time. There are no excuses, but 100%. Even in the age of digital business and distance learning, these rules have not changed at all.

Millennials (where I include myself) have lost many of these traits in favor of comfort, informality, and overconfidence, but it is becoming increasingly clear that in the long run People of all ages who follow the rules of the old guard are the ones who get up in your company, your business and in life.

One of the skills of the old guard that I unfortunately see and that many have forgotten is to have a good conversation. In a conversation, active listening is practiced (whereby in silence we listen intensely and exclusively to the words of the other person), distractions (such as cell phones or screens) are eliminated, many questions are asked and askedAs a rule, the other person can always speak more than one. The conversation not only serves to exchange information, but also to give the other a good feeling for yourself and in a broader sense for you.

3. Online and offline reputation

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What has changed is the scope of our actions. If news and gossip have always been like wildfire, networks and technology are now making everything faster, more immediate … and much more permanent.

It is important for everyone over the age of 13 that there is a clear correspondence between their personal, professional image and their social networks. Not all photos of your parties need to be shared, nor all of your political opinions, bad jokes, bitter complaints, or vulgar photos. Whether on WhatsApp, Facebook, LinkedIn, Twitter or Instagram, stop a few seconds before you publish anything. Filter what you’re sending and check if it’s well written and what you’ll be proud of in your next job interview.

Unify criteria, styles and content. That the person who appears in every network is the same and that this image shapes and guides the life and business that you want to grow.

4. Connect and lift others


You are not alone in this world. You need other people to develop your plans and business. and they need you. This does not mean that you should “use” other people or use them as a springboard to achieve your goals (a clear sign of a loser), but that you must consciously direct your actions in a real and strategic way form true, positive and lasting human relationships.

This is achieved with a mix of discipline and real interest. The first, most important thing is to treat everyone with true love and absolute dignity. From waiters to CEOs, people who mistreat “those who serve them well” and “others” are a plague from which the rest of the world will soon flee. People are not their position or their situation: They are people who can be served if you only pay them a little attention.

This alone would suffice because it is the right thing; But there is another level: the strategic level. Life is long and things don’t always stay the same. Maybe this waiter will be the CEO in ten years; or whoever copies today has his own business tomorrow. So selflessly open the connection to everyone. Don’t let the relationship fade with those who have more contact and closeness (and that’s where the discipline part comes in): congratulate them on their birthday; Send a card when it is promoted;; a commentary on the baptism of his children and is present at his father’s funeral. Not every business communication is “business”. The first is to build real human relationships. The other comes later. A friend is worth a hundred times more than a customer.

5. Do not ask for help, but for advice


We all need help from time to time, and there is nothing wrong with demanding from those who love us and whom we trust. But coming back to the same thing again and again can wear down a good relationship. Borrowing money or special favors can cause people to plan to avoid you or turn you around. “Here comes Pedro … what are you going to ask me for now?”

There is another, more elegant way to ask for help that includes a wink: ask for advice.

When we ask for advice (either from a supervisor or from someone who is inferior in the hierarchical line), we say that we respect him, that we trust him, his intelligence, and his prudence. That we want to listen to you and that we thank you for a few words without asking more. Hardly anyone will refuse to give you advice… and maybe even offer to help yourself.

Asking for advice is an effective way to build a relationship and solve the problem that troubles you.

6. Whoever wants to be is

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They say that 90% of the success is visible; And that also applies in the most postmodern world.

Much of the business communication takes place informally in the hallways and in boardrooms, congresses, conferences and social gatherings. Even if you don’t say anything or make a sale at this celebration or anniversary celebration, Just being there means building a relationship with peoplewho will start to see you as part of “their group”, their “tribe”, etc.

It doesn’t matter how good you are at what you do: leave your office and see where the people are; Visit other places, go where they invite you, walk through the corridors, greet and congratulate.

Later you will learn to say “no”, but basically we start with “yes, see you there”.

7. Create, manage, transform networks

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Don’t just leave your office. It also crosses your company’s walls to interact with other actors in the ecosystem. Chambers, business groups, network systems and meetings are fertile ground for building relationships and improving your environment. Not everything in life is competition: there is also time to plan and work together, to help others and to speak for everyone.

Don’t just be a leader in your industry. Be a leader in areas where you can make a difference: at the neighborhood council; the parent group at your children’s school; Participation in community, association and foundation events.

You have a talent and a passion that drives your business. Use them for other purposes too! The fruits are growing and you will also find new opportunities for your company. What you give without expecting anything in return returns to you multiplied.

8. Communication skills, not like that Gently

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The Soft skills These are the transportable skills that are not specific to a particular industry. This usually includes communication skills. I can tell you from now on, with years of experience in tow, that professionals in all areas who learn communication will increase their growth rate in an unexpected and great way.

So yes, take this language course. Public speaking, conducting a speech, conducting a meeting, sales talk, talking to annoying customers, offering a toast: all these forms of verbal expression open doors and bring you into the view of people who can advance your career. Communication is an essential requirement in any leadership position, and it can be the upper limit that prevents you from advancing in your company.

The matter does not remain in verbal expression; but also in writing. Do you know how to write a letter, email, message, greeting or congratulation? If you write correctly and in good style, you will save thousands of pesos on services and carpet to enter new places.

Furthermore, Remember that communication is based on contact. Say hello, claim your presence, look people in the eye and always listen carefully. These skills are not only natural talents, but can be constantly learned, practiced and improved.

People who train the eight unchangeable rules of business communication they soon stand out in their posts; You will be considered for better opportunities. They maintain long-term and loyal relationships with their customers and partners and adapt their reputation to their behavior. They are the kind of people who do not humiliate others and are of no value to suspect in a hurry. That is, they are the kind of people we all want to connect with.

It’s worth a try and you can start today.