The 5 steps that will bring your creativity and innovation to an ingenious level

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The 5 steps that will bring your creativity and innovation to an ingenious level
The 5 steps that will bring your creativity and innovation to an ingenious level

Today I came across a wonderful article about the creative ability of one of the characters that fascinates me the most: Albert Einstein and I remembered something I told me about my neuroscience professor, Dr. Irena O’Brien had learned when she spoke to me about the science behind the generation process insight or these “moments aha!” that we all lived at some point.

I only gave one example Albert Einsteinwho has his own process of creating those “aha moments!” Make a big speculative leap to a conclusion, then trace the connections to verify the idea.

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But you may be wondering, like me, at this moment, what it is to take a speculative leap to a conclusion and the answer is to think of unconventional, non-obvious explanations or solutions, even with no obvious logic, and then how Einstein did Follow the Links to verify the idea.

When Albert Einstein developed the theory of relativity, he made a big leap beyond the traditional laws known so far. And when I think of great innovators like Steve Jobs and his idea of ​​creating the first iPod, John F. Kennedy and his speech on the first trip to the moon in the early 1960s or Bill Gates and the creation of the first PC operating system, I can tell Everyone has started to make these great “mental” leaps.

Scientists are currently investigating in detail how the process of creativity and innovation works in our brain and what conditions can promote the occurrence of these “aha moments” in humans.

There are 5 basic steps I want to talk to you about very quickly:

1. Exploration. A creative brain is a brain that has been exposed to various stimuli, insights and experiences and has an open and flexible mind. For example, I like to think of the big ones Salvador Daliwho was of course an extraordinary architect, but who in turn had a great passion for nature, history, theater, painting and literature. It was the combination of all these passions that fueled his extreme creativity.

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2. Focus. A brain that has mastered it through practice and repetition, on the other hand, is also able to find innovative solutions to complex problems in a particular area. One of the artists I admire most is Ed Sheeran. In one of his interviews, he was asked how his creative process works. He replied that he spends more than eight hours a day writing songs, he can write up to 10 hours a day to end up with more than 200 songs, only 12 or 15 of which are selected for the new album .

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He affirmed that out of 200 songs only 12 or 15 are really very good, but the rest is part of his creative process. That really surprised me! But I loved hearing it because it debunks the myth that people like him get everything easily. If it is true that they have great talent, but where the real magic occurs is in the hours and hours of dedication, focus, and practice.

3. Incubation. At this stage, after we have explored and focused, we learn how to let this creative idea rest, what solution we are looking for, maybe take a relaxing walk, meditate, take a bath, go to sleep, take a nap, our mind clarify. have a pleasant conversation with someone. It’s a phase in which we leave our unconscious (or a diffuse mindset if you’ve read my e-book Learn to learnYou know what I’m talking about, if you can’t download it for free here, work on finding a creative and innovative solution to our problem.

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Four. insight (“Aha moment!). According to the scientific study by Kounios, J., and Beeman, M. in 2009 “The Aha! Moment: The Cognitive Neuroscience of Insight”, although it seems that these “moments aha!” Suddenly and disconnected from previous thought processes, studies conducted through EEGs have found that these “revelations” are real – that creative and unique idea that comes to mind with no obvious explanation, that sudden understanding of a problem we were facing, and The appropriate solution, even understanding a joke or solving a riddle, is given by previous thought processes in different areas of our brain.

All of them came about through the stages described above: Exploration, focus and Incubation.

That is, while we cannot force ourselves to have those “Aha! Moments” at some point, we can be sure that the process to be able to show them more often in our lives precedes them enough: Exploration, concentration and incubation. They will just appear because that is their natural process of occurrence.

Isn’t that amazing? Our brains are so wonderful.

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5. Monitoring or evaluation. This final phase consists of the analytical evaluation of this new creative idea and its validation. To do this, we will use the areas of our brain that are responsible for our critical thinking and decision-making.

I hope that it will help you a lot to know these five steps to get your creative and innovative process off the ground.

Thank you for coming here! I really wanted to share with you this information that I find so fascinating and important in these times we live in. where creativity is one of the most powerful skills with which we count for the growth and expansion of our lives and our businesses.

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