Online dating has continued to expand during the pandemic, and the AI has already started using some services.
4 min read
This story originally appeared in the World Economic Forum
By Charlotte Edmond, Senior Writer, Formatted Content
- The most important factors in relationship success, according to new research, relate to the relationship itself, not the people that make it up.
- Commitment and appreciation are among the five most important characteristics of relationships that influence success.
- Online dating has continued to expand during the pandemic, and the AI has already started using some services.
Turn left? Or go right? AI might have the answer.
The reasons some relationships thrive while others fail may have less to do with the people involved and more to do with the connection they make with one another. This is shown by data from more than 11,000 couples.
Scientists using machine learning have found that the characteristics of a relationship can be a much greater predictor of partner satisfaction than their personality or that of their partner.
“In reality, this suggests that the person we choose is not as important as the relationship we are building … The dynamics that are built with someone – the common norms, the jokes, the shared experiences – This relationship is much more than the individual people that make up that relationship, “said Samatha Joel, study author and director of the Relationship Decision Laboratory at the University of Western Canada.
The recipe for successful relationships
The study examined data from thousands of romantic relationships and grouped the characteristics of the relationship itself and the individual characteristics of each couple. While some traits affect others, not all are equally important.
The five main individual variables that explained the differences in relationship satisfaction were:
- Satisfaction with life
- Negativity like feeling distressed or irritable
- Depression or feelings of hopelessness
- Fear of attachment and concern about relationships
- Avoid attachments – prefer not to get too attached
The five main characteristics of the relationship that influenced satisfaction were:
- How committed someone feels as a partner to the relationship
- Appreciation and feeling of having this partner
- sexual satisfaction
- How happy someone thinks the relationship makes their partner
And while individual traits play an important role, they are much less important than relationship traits, the study says.
These are the most popular online dating apps in the US as of September 2019.
Image: Image: Statista
Love in the crown time
The growth of the online dating market has been impressive and sustained. By 2024, it is estimated that 276.9 million people will be using apps to find love. Sales reach $ 2.5 billion. And while the pandemic may have hurt prospects for short-term dating, research by data firm Statista suggests that more people have signed up for dating services in recent months.
Percentage of US adults who used a dating website or app as of April 2020.
In the United States, one of the largest online dating markets in the world, heterosexual couples are now more likely to meet online than any other way.
The percentage of couples meeting online has skyrocketed in recent years / Image: Stanford University
And the industry is already aware of the potential of AI. Dating website eHarmony is working on an AI feature that will prompt people to meet up after chatting for a while. UK app Loveflutter plans to use AI to monitor user chat compatibility. And the social network Badoo uses AI and facial recognition technology to help users find potential partners who look like other people – including celebrities – they like.