Do not be superficial. Do not pursue too many opportunities. And let things go unimportant.
Many new entrepreneurs make terribly silly mistakes that destroy their businesses even before they start.
They make these serious mistakes not because they are not intelligent or have a very low IQ or lack of experience … New entrepreneurs allow these errors because they do not consider them an error from the beginning. Therefore, they do not invest their resources in solving these problems until the problems end up eating them.
In this article I will talk about the 3 dumbest mistakes that new entrepreneurs make and give them a long-term solution for each one.
We live in a superficial world: lack of attention to detail, trivialities, not focusing on satisfying your customers …
In a world of 140 characters, many of us build products quickly looking for easy money. The focus is more on “build and sell fast” than on the quality or originality of the products or services. Many entrepreneurs, especially newbies, fall into the trap of superficiality.
These are entrepreneurs who refuse to improve their skills, send products in poor condition and offer a terrible user experience. With these conditions, it is easy to understand why there are startups that do not see sunlight. What is the solution?
- Obsess with your customers. Your startup exists to serve your customers. Obsess with pleasing them through your product.
- Attention to detail that borders on obsession. Before building or shipping any product, review every little detail with great care. Do not settle. Do not let your team rest until you have a project that is above your quality expectations.
- Constant Learning. Knowledge is the antidote of superficiality. Keep learning so you can satisfy your customers with an inexhaustible value … This way you will become the most credible reference in the industry.
In the end, getting rid of the habit of superficiality requires a change in your mentality. You can get rid of this with constant practice and obsessing with quality. This means focusing on doing something very well before moving on to the next product.
Let's talk about this now.
2. Chase two rabbits at once
Amateurs founders often have many ideas at once, filling their online stores with a large number of products and constantly rewriting their mission to fit their offers. But does this work as well as they think? The truth is, no.
A friend of mine who is a freelance web designer told me that he had just added the content creation service to the offer of services he already had. “I want to increase my income,” he told me excitedly.
I told him not to do it. I told him to focus on becoming the best web designer in the market. But he did not follow my advice. The last time I spoke with him I had already given up his freelance career.
He was obviously frustrated because he was chasing more than one rabbit at a time. As Confucius said, “A man who chases two rabbits does not reach any.” Do not offer two services or products at the same time.
What you need as an entrepreneur is credibility, not money. And the only way to become that reliable person is to focus on refining and improving your skills, your product and what you offer. Only then will you get your customers to talk about you as the best provider of that particular service or product.
3. Ignore small details
New entrepreneurs do not care about an out of place comma on their website. “It's a small problem,” they say. A broken link on your Facebook page is not something serious. “It is an unimportant detail,” they say. A negative comment from your customers? “He is a client with a bad character,” they say. “It is an unimportant detail.”
But does not matter? The reality is that there are no small details. These are serious problems. Remember that all problems are small before they become uncontrollable situations.
For things like these, Friendster did not succeed. It was the most popular social network in 2003 and Google wanted to buy it for 30 million dollars. But it lost its drive in 2006 due to “minor” technical problems, opening the way for Facebook to revolutionize the industry.
That little comma out of place on your website can become a tsunami of credibility problems. A spelling mistake can make you look like a false or unreliable company. Protect your brand. Solve the small details. Correct them … fast.
When you are starting in the world of entrepreneurs, the first thing you should do is avoid these gross mistakes in business, no matter how insignificant they seem.
Do not be superficial when responding to your customers' questions. Take the time to inform them well what they need to know. Do not pursue too many opportunities at once because you will end up overloaded. Better focus on providing a product and make sure it is the best in the market.
Do not ignore the details because they can become serious problems. Attack them from the beginning so they don't destroy your company. We all make mistakes, even the most experienced entrepreneurs, but learning to solve these 3 can save your little startup from the start.