The 10 things you should know about your customers

This article appeared in the July 2021 issue of the magazine
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The 10 things you should know about your customers
The 10 things you should know about your customers

Originally for Premo. written

Large companies devote large budgets to their consumer: Market research, databases, tests, surveys, product tests, etc. However, these tools are beyond the reach of the Small and Medium Business (SMEs) for the costs they cause, what can they do then?

A consumer is a person who requests your products or services to meet specific needs. If your company gets it right, it will build a pillar of its success; otherwise, it will build its failure.

However, compared to large corporations, SMEs have two advantages over customers. One of them is being close to them so that they know firsthand their tastes and consumer preferences and build a relationship, make connections that are beneficial for all involved.

The personalized treatment is another benefit as it allows them to know and improve the sales process, carefully consider the needs of customers, solve problems more effectively and have more direct communication.

These two aspects, proximity and personalized treatment, allow SMEs to get to know their customers better and to ensure a product or service that better corresponds to the creation of a value relationship and creates a long-term loyalty.

There is a lot of information that SMBs can gather from their customers, but there are ten basic things they should know:

  1. The percentage of men and women who consume you
  2. Where are they? (Your geographic location)
  3. How old are you?
  4. What is their income?
  5. What is their level of education?
  6. What is your marital status? (Alone, married, divorced, family life and number of children)
  7. Why do they prefer your products over those of the competition?
  8. How do you see your competition?
  9. How loyal are you?
  10. What is your consumption behavior? (Which products they consume, the frequency, are sensitive to price fluctuations, offers, with what kind of offers they respond as well as means of payment, etc.).

This data can be saved in a program CRM, for analyzing them, later creating an offer that is more tailored to your tastes and preferences, and even for personalizing the offers.

You should never lose sight of the fact that information is the key to everything. When you know who your consumers are, you can customize your product, focus your marketing activities, but most importantly optimize resources and save money by focusing only on the market segment that is of interest to your company.

Originally for Premo. written

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