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Tesco sorry for ‘Dark Panther’ costume gaffe

Despite the film making more than $704m (£504.1m) in just two weeks, the supermarket seemed unfamiliar with the superhero’s name.

The outfit – inspired by the protagonist, played by Chadwick Boseman – was listed as “Marvel Avengers Dark Panther Fancy Dress Costume”, which left plenty of fans unimpressed.

@Tesco#Tesco please can you explain this to me? Why does this costume say ‘dark’ #panther there is no dark panther in the kingdom of #Wakanda it is #BLACKpanther why have you done this what is it? Dark what? U dont remix #IronMan 2 #metalman so why this? #EpicFail#fixthispic.twitter.com/hV8wD5RnLY

— meeee (@missluvalot) February 25, 2018

@Tesco there’s a pretty big movie out at the moment called Black Panther, not sure if you’ve heard of it. The merch you sell is called “Dark Panther”. Is this a tesco own brand super hero?

— BrumGirlReviews (@Brumgirlreviews) February 25, 2018

I want to know why #Tesco has called this a “DARK” Panther outfit. @Tesco who is the DARK Panther? Confused I am kmt 😒😒😒#Author#BlackPanther#Tesco#kmt#EpicFail#FixThis#DarkPanther#DontPlay#notnewsnews#myresponse#TescoDotCom#ChangeIt#DarkPantherWho#FOH#Lovepic.twitter.com/vYcYYMv811

— Makala ‘Kelz’ Thomas (@MissKelz90) February 25, 2018

Tesco has removed the product from its website while it corrects the listing.

Tesco sorry for ‘Dark Panther’ costume gaffe
Tesco sorry for ‘Dark Panther’ costume gaffe

“This was a mistake and we are extremely sorry for any offence caused,” a spokesman told Sky News.

“We are correcting the description of this product on our website and are reviewing our processes to ensure this doesn’t happen again.”

Black Panther has been lauded as “groundbreaking” for being the first Marvel film to feature a predominantly black cast.

It has an approval rating of 97% on reviews aggregator website Rotten Tomatoes, with many of its characters due to return in the next Marvel installment – Avengers: Infinity War – in April.

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