Take care of your reputation in the real world

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Take care of your reputation in the real world
Take care of your reputation in the real world

This story appears in the
July 2020

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I met one one morning in May executive of an international companywhose career in public and private life has made him a person of recognized prestige. We’ll call him Pablo. It was in a cafe in Santa Fe. I ordered the same thing as him: a couple of fried eggs with one page potato Rösti and orange juice. After the minimal conversation and already more trust I asked him directly: What is the secret of your reputation?

As we have seen, reputation is one of the central elements of communication because it is the raw material of trust. In several ways, reputation is the only thing you have that travels with you that will affect or affect your career and success. Talents, values ​​and passions do not exceed if they do not communicate. and the way they communicate is the reputation: the strong image of a person’s character.

Recently, the Online call “ It was the focus and we talked about it on several occasions. While online networks and profiles make a strong contribution to our own reputation, there is something to say for the “offline”, old-fashioned reputation. A reputation based on character, word and personal relationships. So I decided to ask the question. I asked that.

My companion drank his juice before continuing, then moved his body closer to me to answer.

“You have to work well, of course,” he said thoughtfully, “but you also have to build your prestige. This prestige is the most important thing you have. And you have to build it.” Here are some key ideas about what I like about this Learned day.

1. The art of the message

“I find these young people today You have forgotten the art of the message“He told me.” Although you can’t really have thousands of friends, you can keep in touch with a very simple, very human system. And that is done by sending messages. “

Pablo told me that he spent a few minutes each day learning the news and checking his schedule. “Although it doesn’t happen every day, I don’t miss an opportunity to send messages to people who can.” Not only birthday wishes (which Facebook devalued so much today), but also births, successes, awards, condolences and publications. “If I can, I’ll do it by hand, but I also send a lot of emails.” And he goes on in more detail: “The people with whom I worked years ago or who I met keep in mind because I make sure that they keep me there. You will receive a message from me at least once a year. “

It is not about taking advantage of or taking advantage of other people, but about keeping the memory open; Don’t let the step grow on the path of friendship. “When it’s time to look for partners and employees; they think of me and I think of them. That is the meaning of Networking. Not the toast, but what follows the toast. I maintain contact with many people, even if they do not appear in my immediate professional horizon. That is highly appreciated. “

2. Don’t sell your reputation

“The things we do run like wildfire.” Sometimes we think that what we do or don’t do has a short-term effect, but our reputation remains for a long, long time. “Among colleagues, we know who has a good or bad reputation. take shortcuts and do illegal or, worse, immoral things. “In the age of virtual hyperconnectivity, we can easily forget the power of word of mouth. Give 100% to every customer, every company, every job.

But he did not fail to point out an important point: “Be careful! Do things right because it is right and not because it affects your image. The picture will create itself. But don’t get caught in the trap Well, only this time. This time your reputation will cost you. “

“”There are always other shops. Don’t be afraid to lose a company, job, or project if this questions your principles. There are no millions who pay the cost of your conscience. If you let go of your principles, it is almost certain that something much better will take its place. On the other hand, if you go the easy way, it becomes more and more difficult for you. “

3. Increase others

“If you step on others, you will soon be in the middle of a desert.” During your career, you have the opportunity to help many people find their own way and you have a moral obligation to them.

Everyone has their way and you don’t know it. The child making copies can be the CEO in ten years; and your colleague today can be your opponent tomorrow. If you have treated these people with dignity and directness at all times, you will have a solid bank account in relationships that will help you achieve new successes in the future (much less distant than you think) without affecting your reputation.

Many thanks. Congratulations. Clapping a lot. Ask for lots of advice and give them when they ask. In short: “Don’t be afraid to raise other people, take them further or even let them overcome you.” The ability to rejoice for the good of othersWithout envy, it will give you a lot of luck … and a much better reputation.

4. Learn to talk

When it comes to assembling work teams, the curriculum and experience, though ironic, take second place. Basically, people want to work with those who have three basic characteristics: building trust that you can work well with them and that you feel good. In other words, prestige is worth more than a resume.

Do other people feel good when they’re with you? That is the art of conversation. “There is something in a personal conversation that cannot replace technology,” so look for these rooms. Everyday conversations are not meant to convey information, let alone “win”, in order to look smarter, more educated, or better than you. The skilful conversation partner respects the 80/20 rule: he listens much more than he speaks. Large interlocutors speak little, ask a lot and always listen. The purpose of the conversation is not to provide information, but to establish a connection and a relationship of trust.

They say that after the Second World War, the leaders of the victorious countries attended a gala dinner. After the event, the President of the United States asked his wife, “What do you think of De Gaulle?” “After half an hour of talking to him, he seemed to be the most interesting person in the world,” she replied. “Well, very well,” said the President, “and what did you think of Churchill?” The answer was devastating: “After half an hour of talking to him,” said the woman, “I thought I was the most interesting person in the world.”

The person who makes others feel good, attracts their presence and uses many other opportunities for work, business or development. This is called charisma; but it’s not just a natural talent, but also a system and a skill that can and must be learned –.

Only at the end of the interview did I notice that Pablo hadn’t seen his phone during breakfast. He saved it to devote 100% of his time and attention to me. Sometimes technology also hinders communication. When the iPhone changes from year to year, we humans still need a real connection.

Can we entrepreneurs learn something? Millennials and genZeros from Paul’s advice? Without doubt. Indeed our own reputation –online and offline– Is at stake.

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