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This story originally appeared on Cinema Premiere
Starting in April, Netflix and other streaming platforms must have 30% national content, thanks to the approval on March 18 of an initiative presented to the United Commissions of Finance and Public Credit and Legislative Studies by Senator Ricardo Monreal (MORENA).
According to El Universal , with the opinion of the initiative it establishes: «As an obligation for providers of pay television services via internet (OTT), whether national or foreign, to have within their catalogs at least 30% of national content ».
The initiative, presented and approved this March 18, would take effect from next April. It would include all the streaming platforms available in Mexico such as Amazon Prime Video, Claro Video, Blim, HBO, Netflix , and soon Disney + .
Once the initiative comes into force, these platforms must obtain authorization from the Federal Telecommunications Institute (IFT) to acquire a period of four months to comply with an initial 20% of content produced in Mexico. Subsequently, they will have a year to reach the requested 30% of national content.
Currently, of the more than 4,000 titles available in the Netflix Latin America catalog, no more than 100 titles are of Mexican origin. This includes the original series and movies that have been produced with Netflix in recent years, which have managed to achieve enormous popularity among the Mexican audience such as Luis Miguel: La Serie , Club de Cuervos and La Casa de las Flores .
However, there will possibly be a huge growth in original productions made in Mexico since Netflix has opted to increase its original content, such as the one previously announced that it will arrive on the platform this year.
What do you think about this new initiative?