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Steve Jobs “is still alive” and therefore

June 7, 2020

A PR specialist learned this 9 years after his death from the most important entrepreneur of our time.

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Steve Jobs “is still alive” and thereforeSteve Jobs “is still alive” and therefore


We have all heard of it Steven Jobs. He is famous for his brand innovation, marketing and design. And who knows how much money his name has generated. You may think that Jobs was on a completely different level from yours, but we can all learn a lot from him. I found an important lesson from him wisdomand once applied to my own business, the results spoke for themselves.

I spent hours every week interviewing people from my target audience. He knew he had to meet her inside and out, from what they ate for breakfast to what kept them awake at night. The reason why we should be in tune with their lives is that we need to know how to speak to them and convince them to buy from us.

What seems to be the problem?

With all the time I’ve spent entertaining, interviewing, and interviewing my audience, I should have been a millionaire. I certainly knew what my audience was struggling with, but my business was struggling. What I learned from Steve Jobs is that customers (or leads) cannot tell you what they need. The truth is, if you knew what you need, it wouldn’t be me or my product. People know what problems they have, but you are the one with the solution.

All the time I asked my audience what they wanted or needed and they really didn’t know. Of course they knew what outcome they wanted, but they had no idea how to get from point A to point B. There is a great quote from Henry Ford: “If I asked my customers what they wanted, they would have said a faster horse.” Obviously, we’re all happy that Ford invented the car instead of investing in a horse breeding company.

What happened when I deployed a solution?

I happened to read an article about Jobs one day when something he said shocked me: “Often people don’t know what they want until you show them.” Customers cannot tell you what they need. They can give you a general overview of their problems, but it is your responsibility to find the best solution. Sparkling! I continued to speak to my target group, but changed my focus.

I work with entrepreneurs who have difficulty getting a foothold in their businesses. That is his problem. And I know how to fix it. I no longer expect my customers to tell me what to do for them. I just need to know what your problem is. Once I understand what’s going on, I develop a public relations strategy.

In addition, I can now market myself better because I concentrate on the solution. I know exactly which solutions I offer for exactly which problems. I know the weak points, I know the difficulties and now I know how to find the unique solution for each customer. When I got into this lesson and started marketing myself this way, my business started to grow.

Innovation never stops

You may think that the hard work is over once you’ve developed the unique solution to your customer’s problem, right? Not correct.

Take the Lesson from Jobs and go one step further: he invented iTunes, the first music solution that allows you to play all your music in one place. But did it stop there? Of course not. His work has given us iPhones, iPads and iWatches. His original solutions evolve over time, even after Jobs has left. For those who continue to work at Apple and for entrepreneurs like him who work hard everywhere, there is always a better solution to any problem that is waiting to be discovered.

As entrepreneurs, we can never stop developing our solution into something better. A better product, a better strategy, a better solution to the problems that keep our customers awake at night. We always have to be hungry to make their lives better, easier and more fulfilling.

Jobs and I have very different businesses. I don’t know if I will ever reach his level of success. Very few do. However, I have found that we can learn a lot from others who have followed the same path that we would like to follow one day. Sometimes changing your strategy is enough to open big doors.