Through its platform “Help a Restaurant” the brand managed to raise a million pesos with the support of consumers.
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In the first two weeks of operation of the Help a Restaurant initiative by Stella Artois , the brand has managed to raise a million pesos in favor of this sector thanks to the support of consumers. This amount will increase to 2 million as a result of the contribution of Grupo Modelo and Stella.
Ayuda un Restaurante is a platform that allows people to support their favorite restaurants and bars by purchasing consumer gift cards and enjoying them once they reopen. Stella Artois will double the value of each card, benefiting both the consumer and the establishment.
“This is just the beginning, there is still much to do, but once again we can demonstrate that although we are not close, we are together, and that when Mexicans unite, we can achieve extraordinary things,” says the brand in a statement.
Today, this initiative has more than a thousand registered restaurants, benefiting establishments throughout the country, from small businesses to renowned fine dining restaurants, including Carmela y Sal, Bello Puerto, Pangea, Sylvestre, Nobu, Koku, Madre Café, Macellería Roma, among others.
If you want to support your favorite restaurant, get the gift cards on the official ” Help a Restaurant ” page.
Photo: Stella Artois via Twitter