The international coffee chain had to adapt to the needs of the pandemic.
4 min read
The loss of the concept of time that caused the limitation does not mean that the seasons have ceased to exist. What has changed, however, is the way we did things. Today we live in a new reality that requires changes to brands to meet the needs of their consumers. Given this situation, Starbucks has decided to package one of its flagship products so that its customers can prepare it from home.
This is how products are born Pumpkin spice latte that consumers can find in supermarkets. This line includes creams with the taste of the popular drink, ground coffee, already made in the style of Pumpkin Spice Latte, and machine capsules.
In accordance with Fox BusinessStarbucks said its share of the U.S. packaged coffee market increased 21% in the third fiscal quarter, outperforming the overall coffee category, which grew 13% over the same period.
Similarly, a survey conducted by Nestlé in April found that a third of respondents said they made more coffee at home than they did before giving birth Daily mail.
As part of its adaptation to this new reality, Starbucks has for the time being canceled its reusable glass program, which offered a discount to customers who brought their own glasses to the store. Likewise, stores are already open, but it is mandatory for consumers to enter wearing face masks, even in states where their use is not mandatory.
Photo: Starbucks Coffe via Twitter.
On the other hand, the chain announced in a statement that starting this fall, customers in the US and Canada will be able to pay with cash, credit or debit cards and still receive one star for every dollar. in the Starbucks Rewards loyalty program.
This is done through the application that is scanned by the barista at the time of purchase. However, you still have the option to pay with the credit card, which you can buy at any Starbucks store and which earns you two stars for every dollar you spend.
In addition to the stars becoming points of sale, the Starbucks loyalty program offers exclusive discounts, free birthday drinks, free daily coffee refills, and much more.
By connecting with our customers, whether in-store or digitally, we can anticipate their needs and deliver the products and experiences they are looking for, ”said Brady Brewer, marketing director for the coffee giant. “We hope the expansion of payment options will attract an even wider customer base and deepen commitment to our members.”