Business

So you can use them in your brand strategy

They are the most popular language on the Internet because 95% of people use it to communicate. Brands also benefit from them and give them a real-time overview of how they perceive them compared to their competitors.

The opinions of the employees of s You are personal.


So you can use them in your brand strategy
So you can use them in your brand strategy

They are not just a novelty or a fashion. In less than 10 years, the volume and variety of Emojis have been fired and currently 95% of people use itwhat makes them most popular language on the Internet.

Bradwatch Analytics, the Hearing platform The market leader analyzed 6 billion emojis shared online over two years and found that there are around 3,000 emojis published on average 250 million Every month and over time, more emoticons will replace everyday language.

Therefore, brands and other organizations can monitor their use to connect with their audience, assess their health based on industry average or emotions by location, as they are one Real-time vision how your online products or services are perceived in comparison to your competitors.

“This is exactly what we can do today, but it doesn’t take much effort to imagine a near future where emojis can be used to determine a company’s market capitalization or identify potential health problems in different regions the study notes.

Consumers, brands and emojis

Since September 2015, the volume of tweets that contain the name of a brand and some emoji grew by 49%. Which brands generate more interaction with positive emojis on Twitter? Based on the number of tweets, the top 5 are:

  1. Pantene, for the interaction influencers like Selena Gomez
  2. Jameson, thanks to the conversation multiplied by 10 on St. Patrick’s Day
  3. Subway
  4. Intercontinental Hotels thanks User generated content
  5. Tesla

To understand how each brand works with more context, the study analyzed the use of positive and negative emojis in these sectors:

TV channel

Fast food

personal hygiene

technology

beer

In terms of industries, those that generate higher positive interactions and negatives among consumers are:

  1. Hotels because Your point programs, the positive customer experiences and a Excellent customer service
  2. Fashion
  3. alcohol
  4. beer
  5. technology

The banks are the last, due to a large volume of Customer complaints. Airlines They also work badly because of missed connections, Loss of luggage, bad experience with reservations and canceled flights.

Regarding Mexico, the study found that after using emojis, the most positive countries are Yucatan, Baja California Sur and Oaxaca, while Querétaro, Mexico and Zacatecas are the most negative.

“The intelligence of social networks has evolved from keywords to cover different types of communication. Words, emojis, images and the ability to analyze everything help us get a better picture of our public’s moods, attitudes, opinions and view of a brand’s actions or reputation. We must never forget to cover all of these different types of angles when creating Social intelligence for our brand “, Luis Fer Martínez Funes, Digital Director of Llorente Cuenca

To see the full study, click here.

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