Business

So, align your purpose in life and your company so that you don’t work another day in your life.

If you’re not really passionate about what you do, then most likely you’ll throw in the towel at some point.

7 min read

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So, align your purpose in life and your company so that you don’t work another day in your life.
So, align your purpose in life and your company so that you don’t work another day in your life.


Much has been said in the past few decades about the importance of entrepreneurs who own small and medium-sized enterprises (SMB) like you having theirs aligned meaning of life with your company. I would like to quote the legendary Apple entrepreneur Steve Jobs. In one of the few interviews he gave to the public in collaboration with Bill Gates (his legendary opponent and friend). When asked what was one of the most important factors in an entrepreneur’s success, he didn’t hesitate to say, “You are passionate about what you do and it is very easy to keep a company successful and sustainable over a long period of time develop a great effort. There will always be challenges and good times and bad, but if you are really passionate about what you do, you will be able to endure difficult times. Indeed, who in their right mind would continue to do something that brings them many problems and that they are not passionate about? ”

I believe that Steve Jobs he couldn’t have explained it better. This is the tremendous importance that aligns your purpose in life with what your business does. The advantages of this balance are not only in the professional, but also in the personal part.

Here we are going to mention some of the many benefits this brings:

Start by working on what you are passionate about every day. What’s better than that?

  1. The very well known and widely used phrase “the day you work on what you like and are passionate about, that you will stop working forever” couldn’t describe it better. Working on what you like best could be one of the closest definitions to happiness and fulfillment.
  2. In difficult times and in the face of the challenges facing your business, you can become more resilient. As Steve Jobs said, you can endure the challenges and tough times of any business if you do what you are passionate about.
  3. You can express your individuality and differentiation in your company. If you really do what you are passionate about in your company, it will be reflected in the way your company does things. All companies and especially SMEs reflect their owners. If your purpose in life is centered on your business, your business – even though it is dedicated to thousands of businesses – will put a special stamp on it due to the reflection of your personality in the company, obviously based on the fact that it is a positive differentiation. And with this special seal you have a unique differentiation in your company.

Perhaps the concept of purpose in life is a concept that can be somewhat broad and confusing, but I would like to be able to help you understand it better with some descriptions.

Your purpose in life could be defined as:

  • That which gives meaning to your life.
  • The thing that gets you up in the morning.
  • This activity that you would do even if you weren’t paid, you would be willing to do it for free because of the tremendous satisfaction it brings you.

Now it can’t be so easy to find our purpose in life, especially for those people who tend to like many things. And you have to be careful not to confuse between something you like and something you really like passionately. In addition, finding our purpose in life can be challenging in a society where we are encouraged from a young age to repress our individuality and introspection exercises are not encouraged enough to know our true selves. It is normal for our minds and our tendency to argue and analyze everything to prevent us from discovering what is really moving us and we are passionate (our calling, to put it another way). The purpose of our life does not come from a logical analysis, but from the depths of our being, from our being.

How will I know if I have found my purpose in life?

You will just feel it; If you really find it, you will just know. There are some lucky ones who did not allow themselves to be confused by external influences and the environment from an early age and knew from childhood that they wanted to be when they grew up. The rest of us must gradually look for that purpose in life.

As we discussed earlier, your life purpose is related to the activity that fulfills you. Once you’ve found your life’s purpose, all that’s left is to check whether it aligns with what your company does, or include that mission if you want to start a new business (do so in a similar twist to your passion, for example).

Now this activity can be of any type, sport or other activity.

Once an entrepreneur who owns an SME that I was allowed to coach discovered through doing a few exercises that he was really passionate about the people around him, his work team. So what the company was doing wasn’t really a relevant topic. In fact, he had a pretty successful company in the apparel industry, but that twist wasn’t something he was very passionate about. However, he discovered his passion for developing the people around him and this could happen in his current company as well as in future projects.

Here are some exercises that you can use to find out what you are really passionate about:

  • Write about your favorite things to do, what you really enjoy, and what you can do for the rest of your life in retirement.
  • Write what you don’t like to do.
  • What do you do well and naturally that you don’t make an effort and still do very well?
  • Write your epitaph, that is, what to say about you the day you leave this world.
  • After doing these exercises, try to write your life mission. Your life mission has nothing to do with being. It has nothing to do with being. It is not a goal. It is more of an act, an activity that you can do yourself. Lifetime.

Do not despair or be discouraged. Keep looking until you find your purpose in life. When you discover them, align them with what you do in your company. You will be on your way to working on what you like best and making a positive impact on the lives of others.

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