Snapchat pays a million dollars a day for the most viral videos on Spotlight

5 min read

This could be the opportunity you have been waiting for to convert your popularity into money on social networks. To power Spotlight, the new Snapchat feature is the App rewards viral content creators with a million dollars every day!

Snapchat pays a million dollars a day for the most viral videos on Spotlight
Snapchat pays a million dollars a day for the most viral videos on Spotlight

To mimic the success of TikTok, Snapchat announced the launch of Spotlight, its short video tool. As we know, practically all social networks implemented the format this year. On Facebook’s “Short Videos” followed Instagram “Reels”, Twitter “Fleets” and YouTube “Shorts”, to name just the most important.

Like its competitors, Spotlight uses an algorithm to recommend the “hottest videos” based on user interests. The company noted that in their case, each video would be shown to at least 100 users.

Who can convert their preferences into money?

To motivate downloads and participation, the app recognizes the most popular clips and assigns the creator a fee. The algorithm takes into account material from people with “private and personal accounts” as well as from tall people Influencer they are already on the platform.

Users must be over the age of 16 and comply with a number of rules relating to copyright, sponsorship, and substance use, among other things. Snapchat stated that all content is moderated “by people and software” to prevent their guidelines from being violated or anyone trying to defraud the algorithm.

It should be made clear that the sum will be shared among multiple creators, although the company has not yet indicated how many there will be or the maximum they can win. The formula for selecting and calculating the reward is complicated, but it depends a lot on the number of views.

The importance of investing in engagement

Snapchat spokespersons said the monetization program will continue at least until the end of this year. However, the company announced that if successful, it could extend the “one million a day” offering through 2021.

Spotlight’s payment system reflects the competitive short video market. Instagram also rewards cash for the most viral “roles,” while TikTon announced a $ 200 million developer fund last July.

“Snapchat lives and dies because of user commitment to content,” said Ben Wood, an analyst at CCS Insight, in the by “The emergence of viral content and rewarding the developers who created it is a sensible way to keep your business going, especially given the growing threat from TikTok and others.”

After launching in 2011, Snapchat saw success about half a decade ago thanks to its messages that disappeared within 24 hours. Its format led to Stories Among other things, Facebook, Instagram and WhatsApp status.

Anonymity or fame? That’s the dilemma

Snapchat is characterized by its users’ tendency towards anonymity, a trait they want to maintain. Users can stay in the shadows unless they choose to advertise openly so they don’t get credit. Because of this, Spotlight’s new strategy is to reward users who have the most popular videos and not so much the big characters, as long as they share their content publicly rather than just with their friends.

Snapchat Spotlight will be available November 30 in the US, Canada, Australia, New Zealand, UK, Ireland, Norway, Sweden, Denmark, Germany and France. The rest of the world will have to wait until the second stage of reporting to start uploading their videos.

See also: The first Tiktoker to reach 100 million followers is only 16 years old

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