Skilled NFTs for Women aim to promote female engagement in the cryptocurrency space

The market for non-fungible tokens or NFTs, digital works of art, is taking over the traditional art industry. In the first six months of 2021, analytics company DappRadar recorded NFT sales of $ 2.5 billion. a significant increase from $ 13.7 million in sales for the same period in 2020. Christie’s auction house reported NFT sales of $ 93.2 million in the first half of 2021, according to reports, 98% of total market transactions host NFT trading volume of $ 4 billion as of August this year.

While the rise of blockchain-based digital artwork is remarkable, many of the artists responsible for creating the most sought-after NFTs today are men. Digital artist Mike Winkelmann (better known as “Beeple”) made NFT history after selling “Everydays: The First 5000 Days” for more than $ 69 million at Christies. Platinum musician “Two Feet” and acclaimed 18-year-old visual artist FEWOCiOUS also made headlines after selling four collaborative NFT artworks for more than $ 1 million. It was also significant to see the Argentine designer Andrés Reisinger sold ten pieces of virtual furniture for just under $ 70,000 at an NFT online auction.

Women strive to change the “Crypto Bros” culture through NFTs

While the ratio of men to women in the NFT remains unclear, statistics show that there are far fewer women than men in the crypto sector overall. For example, a recent survey by the Gemini cryptocurrency exchange found that only 26% of women own cryptocurrencies. While this is the case, the report also found that more women than men signaled their willingness to get involved in cryptocurrencies in the near future.

Skilled NFTs for Women aim to promote female engagement in the cryptocurrency space
Skilled NFTs for Women aim to promote female engagement in the cryptocurrency space

Hence, it is important to note that several female artists began developing NFT projects to show the growing female participation as they sought to attract more women to the cryptocurrency sector.

Lavinia Osbourne, Founder of the Women in Blockchain Talks community told Cointelegraph that the NFT industry can be more attractive to different genres as it focuses on creativity:

“Learning new words like DeFi, blockchain and cryptocurrency wallets, let alone understanding these terms, costs a lot of energy and time. Art, on the other hand, is much more attractive. Many people may not understand what it is. an NFT and how it works, but they know the art and they know how to be creative. “

Regarding Osbourne, Maliha Abidi, an artist, writer, and activist, told Cointelegrah that her passion for digital media initially drew her into the world of NFTs. Abidi stated that she has been advocating women’s rights with her artwork since 2012, but after learning about NFTs, she started a project called Women Rise.

According to Abidi, Women Rise is a unique collection of 10,000 NFTs featuring activists, artists, scientists, programmers, and more. The project’s mission is to “see women rise on the blockchain”. Abidi added:

“I wanted to make sure I started my NFT journey celebrating women in the real world. This project is not only about ethnic diversity, but also about cultural diversity, religious diversity and diversity in areas where women break through the glass ceiling. ” It’s also an extension of the work I’ve done over the past nine years. “

Image source: Women Rise

Abidi plans to officially launch the Women Rise project at the end of November this year, roughly at the same time as the United Nations’ 16-day activism campaign against gender-based violence, which is slated for November 25th. “Art is a very important part of this project, but it’s also about activism and highlighting the role women play in real life,” Abidi said.

Image source: Women Rise

Abidi also noted that he is most excited about the project’s plan to give back to a number of organizations he has worked with for years. For example, he said that 24% of the proceeds will be donated to schools in Afghanistan to support women’s education.

According to Abidi: “Traditional artists are not limited to women, they also include men and non-binary people. We need to redefine roles. The NFT room is for anyone who wants to show their creativity.”

It is no wonder that there are many female artists who are encouraged to enter the world of cryptocurrencies because of their passion for women’s rights and digital media. Lisa Mayer, Founder of the NFT Boss Beauties project, told Cointelegraph that The opportunities that non-fungible tokens offer are in line with their goals of helping empower women:

“Before starting Boss Beauties, I started a company called My Social Canvas. We have developed a range of products designed by women whose profits went to the creators to help fund their education. But in the wake of the COVID-19 pandemic, we had to think about other business models in order to obtain alternative sources of funding. That is why NFTs and digital artwork have connected to me and to My Social Canvas. “

Mayer explained that Boss Beauties launched three months ago with a collection of 10,000 unique portraits of strong, independent women representing diverse career paths. “There are women astronauts, women in science, technology and engineering, women doctors, racing drivers and others. The promise is that all of these mixed qualities show that a woman can be anything she wants.”

Source: Boss Beauties; Boss Beauties hits the Nasdaq billboard on Girls’ Day

After launching Boss Beauties, Mayer shared that the entire collection sold out in just 90 minutes, demonstrating the financial impact NFTs can have on small business owners. “I was overwhelmed because I worked hard to survive the My Social Canvas during the pandemic. As a small business owner, I was very excited that the collection sold out so quickly. ” called.

Although the sale of the Boss Beauties collection was a milestone, Mayer also mentioned that one of the 10,000 NFTs created was saved to be displayed as a physical work of art on the New York Stock Exchange (NYSE) to celebrate “International Girls’ Day.” which took place on October 11th.

According to Mayer, this is the first known NFT to be listed on the New York Stock Exchange. “It is on display in front of the iconic Muriel Siebert Boardroom, which pays tribute to the first woman to sit on the New York Stock Exchange. Muriel joined the stock exchange’s 1,365 male members on April 28th, 1967”, called. The NFT is currently being auctioned to fund scholarships and mentoring programs for women and girls in finance.

Source: Boss Beauties; Boss Beauty exhibited on the New York Stock Exchange

Efforts to help women overcome “fear of cryptocurrencies”

Although the NFT space appears to be resonating with more women compared to other crypto-related sectors, awareness raising is still needed to foster engagement.

For example, Mayer explained that many of the tech-savvy women on her network are new to NFTs because the space is so new. There is therefore a steep learning curve to overcome, which Mayer believes will be overcome once women understand the financial opportunities associated with NFTs. “This is a wealth transfer opportunity,” he says.

Echo Mayer, Athan Slotkin, an entrepreneur and investor, commonly known as “The Shadow CEO,” told Cointelegraph that youOnce people are aware of the economics of NFTs, they will want to use them. “Boss Beauties raised about $ 5 million in 90 minutes. People will see that as potential.”

In addition, Abidi mentioned that education too is required to prevent scams and gatekeepers from breaking into the cryptocurrency space. Referring to the Fame Lady Squad example, Abidi explained that three men posing as a women-led NFT project was one of their first introductions to NFTs. and added, “It was sad to see that a lot of people were supporting fame ladies, but that it was actually a scam. The challenge here is that we need to have more education and fewer guards in cryptocurrencies. “

Although education is still necessary in all aspects of cryptocurrencyIt is important to note that women-led groups have recently been formed to raise awareness in non-threatening environments.

For example, Osbourne stated that Women in Blockchain Talks plans to soon launch a women-centric NFT marketplace called “Crypto Kweens”. According to Osbourne, the market will be built on the rarible protocol and will serve as a place where artists, entrepreneurs, creatives and founders come together to support one another:

“It will be a place where others can support them and become part of the movement so that the metaverse is representative of women and marginalized groups. Male artists are also welcome as long as their work is on the theme of ’empowering and honoring the female form to raise'”.

In addition to Osbourne’s initiative, Hailey Lennon, An Anderson Kill law firm partner told Cointelegraph that recently founded Crypto Connect, a networking group for those involved or interested in cryptocurrencies and blockchain. Lennon stated that the group’s entire board of directors is led by women, noting that having a strong female presence will help attract more women and men to the cryptocurrency sector.

Regarding NFTs, Lennon mentioned that the head of Crypto Connect in Nashville is Evie Phillips, director of marketing for the NFT Glee platform. Given Phillips’ experience, Lennon commented that educational awareness of NFTs will be discussed at upcoming networking events, along with the idea that Crypto Connect memberships could be linked to NFTs in the near future. In turn, both women and men who use NFTs for themselves will likely understand the space better.

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