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Say goodbye to Osito Bimbo and Chester Chetos: This is the law that removes them from packaging in Mexico

March 30, 2020

The provision will take effect on April 1, 2021.

3 min read

This Sunday, March 29, the Official Gazette of the Federation published the update of NOM-51 that talks about the labeling that food and non-alcoholic beverages must have, where it is specified that prepackaged products that have one or more high sugar warning stamps. or saturated fats can no longer include children's characters, animations, cartoons, celebrities or athletes .

Say goodbye to Osito Bimbo and Chester Chetos: This is the law that removes them from packaging in MexicoSay goodbye to Osito Bimbo and Chester Chetos: This is the law that removes them from packaging in Mexico

“Prepackaged products that bear one or more warning labels or the sweetener legend, must not include on the label children's characters, animations, cartoons, celebrities, athletes or pets, interactive elements such as visual-space games or downloads. digital, which, being aimed at children, incite, promote or encourage the consumption, purchase or choice of products with excess critical nutrients or sweeteners, and make reference on the label to elements outside the same for the same purposes as the previous paragraph ” , indicates article 4 of the Official Mexican Standard NOM-051-SCFI / SSA1-2010, General labeling specifications for prepackaged food and non-alcoholic beverages-Commercial and health information .

This means that famous pets in the Mexican food industry such as the Bimbo Bear, Chester from Cheetos or the Tigre Toño from Kellogg's cereals will no longer be able to appear on the packaging.

The regulations also explain that companies must put an octagonal seal that warns of the amount of saturated fat and high sugars that a product has, as well as if its formula contains sweeteners, caffeine and if its consumption is recommended in minors.


Image: NOM-51 via Official Gazette of the Federation

The idea of ​​this modification is to bring the nutritional information of the products closer to the population so that consumers can choose the consumption of beverages and foods with greater knowledge of their content. Also, it seeks to prevent these products from being so attractive to the child population.

The provision is contemplated to take effect from April 1, 2021, but companies will have a period of five years divided into three phases to comply with it.

With information from Francisco Muciño.

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