After announcing the integration of an NFTs platform into its televisions, electronics giant Samsung is opening a place in Decentraland Metaverse (MANA) this Thursday.
Modeled on the company’s flagship store in New York, the Samsung 837X is an immersive space divided into three areas: the Theater of Connectivity, where the brand’s innovations are presented at the electronics fair CES 2022), the Sustainability Forest, a virtual forest environment reflecting the company’s sustainability initiatives, and finally the personalization room that will host a mixed reality party organized by DJ Gamma Vibes straight from the 837 store, which all Decentraland users can access via the Metaversa platform .
Users can take part in challenges in the theater of connectivity and the forest of sustainability to earn 837X badges in the form of NFTs. The owners of the NFTs can automatically win one of three limited collections of “wearables” that their avatars can wear in Decentraland. There will be 10 Mythical NFTs, 100 Legendary NFTs, and 727 Epic NFTs. The winners will be announced starting January 7th.
Samsung’s place in Decentraland will be of a limited duration. In the press release, the company announced that it plans to promote new experiences on other Metaverse platforms in the future and promote different experiences for users.
Among electronics giants, Samsung is leading the way in integrating with the cryptocurrency community. In addition to experimenting with the Metaverse and supporting NFTs in its 2022 smart TV line, the company’s Galaxy phones come standard with the Samsung Blockchain Wallet app, which allows users to connect directly to networks.
The news seems to have given MANA a boost at a time when the market, and metaverse-linked tokens in particular, are subject to severe corrections. Since the news broke, MANA is up more than 8% and is currently trading at $ 3.27 based on data from CoinMarketCap.
Decentraland’s performance over the past 24 hours. Source: CoinMarketCap
Over the same period, Axie Infinity (AXS), The Sandbox (SAND) and Gala Games (GALA) also saw a devaluation of 17%, 14% and 18%, respectively, according to CoinMarketCap.