Running a funeral home may seem like a taboo, but this entrepreneur hopes the clubhouse will help change that perception.


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Antonio Green grew up in the Funeral homeBut he noticed how well his family treated the living. His grandfather ran the business for years and often loaned families some money when they couldn’t afford a funeral. “So he was able to expand the business”says Green. “Just to be a man of the people”.

Running a funeral home may seem like a taboo, but this entrepreneur hopes the clubhouse will help change that perception.
Running a funeral home may seem like a taboo, but this entrepreneur hopes the clubhouse will help change that perception.

Today Green is 38 years old and combines two worlds: He wants Learn lessons from your family’s long history and at the same time Make changes for the future. Green’s family business is called James H. Cole home for funeralsand his great-grandfather opened it in Detroit in 1919. Though the company has survived for generations, Green knows that not just history can be relied on, he is looking for adoption new ideas and technologies while exercising his family role as a local business leader.

“You have to be aware of what you are doing in public”, He said. “Because people admire you whether you know it or not”.

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Green’s mother took over the funeral home in 1991 and started working full time in 2006 after years of helping. Back then created a websitewhich says many funeral directors didn’t have one. Likewise has created an online guestbook and a digital memorial page on the site a practice that felt new in the mid-2000s and then became important during the pandemic.

New technologies are currently being researched even though they belong to an industry that is not always open to change. For example, you recently joined the audio-based social app Clubhouse and you want to use it to answer people’s questions about the industry. In his view, this could help make his work more accessible.

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“The industry is, I wouldn’t say taboo, but sometimes people don’t want to talk about it.”says Green. You want to use the open environment of Clubhousewhere people join virtual rooms and host live chats on various topics. The app could even help you reach new customers, or at least let the public know about a company that isn’t on people’s minds.

“I think the more information I can give people”, He says, “Better decisions can be made”.

But Green knows that Technology alone doesn’t make a funeral home thrive. She graduated from funeral school and paid her tuition fees: cleaning, embalming, and answering phones. That helped him better understand the pros and cons of the business that he is always aware of. “There are little things that you don’t realize that need to be done to make a whole funeral service work.”, He says.

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If the pandemicUnsurprisingly, the business was busy.

“It was definitely a challenge”says Green. He had to manage Michigan governor’s executive orders on the plumbing team and then figure out how to securely communicate with customers. He found a new use for the corporate website he created, which was used to let the public know what to expect on the site Morgue.

However, some things never change, such as controlling customer emotions. It is difficult to help families with funerals, especially since members can find themselves in different stages of grief. Green says he often walks a tightrope: wants to give enough information to the family but doesn’t want to overwhelm anyone. Think of it as a matter of reading emotions. If you can do this right, you can help someone out during one of the most difficult times. That is the eternal goal of your business.

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