In April 2017, Liliana Partenava invested around $ 2,000 in a friend’s ether mining project. Without previous knowledge of cryptocurrencieswanted to learn more about blockchain technology and its applications.
When he found little content online that explained how blockchain and cryptocurrencies work in simple terms, he decided to make his own documentary. The film accompanies her on a road trip through three continents while she talks to more than 30 actors in the blockchain room.
Partenava He also wanted to highlight the stories of female CEOs, investors, and industry professionals to show that women are important in this area too..
Actually noble goals … why did “Crypto Rush” leave me so cold?
It’s not the most professional piece of cinema
The first thing that hits you is sloppy production values. The disclaimer that appears before the film starts is misspelled and is not the only one. At one point we see “$ 20 million” on the screen, while the voiceover says “$ 20 billion”.
At eleven minutes someone speaks German without subtitles. Subsequently, non-English-speaking people will receive subtitles, but only if they are also activated for English-speaking people. P.Artenava is said to be a former television reporter and producer, but she shows no evidence that she knows how to put together high quality programs.
This should and should have been fixed before the release, but there are other terminal issues ongoing. The cameraman seems to be constantly unsure where to focus or even to point the camera. A simple steadicam kit would not have gone wrong here.
The worst problem is the audio. The quality of the interview ranges from almost tolerable to compressed to an almost robotic sound. Here, too, investing in a decent microphone would have worked wonders.
It is also almost painful to listen to the only original song after a while, and you will hear it often. Apparently this is deliberate to convey “heroin complaints and insecurity”.
An entry into the crypto world?
Although you can overcome these problems, you will likely be disappointed. The “insecurity of the heroine” seems to have spread exactly in the story he was trying to tell.
The film documents the period around the “gold rush” of the cryptocurrency from 2017 to mid-2018But there is no feeling of FOMO or investor insanity at this point. We get a brief explanation of the cryptocurrency and how it works, but from there we only travel from one country to another to interview an interesting but diverse group of industry players.
To make this a 90-minute “feature film”, the publisher had to add a lot of filler material. From too long shots of awkward-looking interview topics to a stage, more than a minute pictures of people dancing in a night club. Without dialogues. Without crypto. Without explanations.
It is not obvious that there was a plan before going around the world to film.
We tap Bitcoin for retail payments. A South Korean executive explains that she is not happy to be valued for her looks and not for her brain. However, we even get a brief insight into what a decentralized Internet could be Partenava herself admits that she doesn’t really understand it. So how do you expect your potential viewers to understand you?
The content of the documentary could have worked if one of these perspectives had been the focus of the entire film … and the duration had been halved.
Instead, the viewer remains ignorant and the film ends with Partenava selling its mining platform for the same $ 2,000 that it bought it for, against the backdrop of the 2018 price drop, which signals that it is part of it from feels a “moment”.
Despite his noble intent to document the gold rush of the cryptocurrency, partly a travel diary, partly “Krypto 101” and a lawyer for women in the industry, he ultimately does nothing about it. Unfortunately for me it’s not like I would recommend a movie that brings cryptocurrency to the masses.
For those who prefer to decide for themselves, the film can be streamed through Vimeo On Demand. The price for a 48-hour rental is $ 2.99.