This type of consumption refers to buying only what is really needed, encourages recycling and says goodbye to excessive consumption.
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The global restriction has had an impact on consumption in existing department store chains around the world. Examples are Liverpool, Sears, Palacio de Hierro and Suburbia.
According to the National Association of Self-Service, Departmental and Specialty Stores (Antad), the closure of some stores across the country and the drop in electronic sales in April resulted in a 72.7% drop in sales compared to the same as last year.
They are the department stores that Mexicans have access to to buy durable goods that have suffered the aftermath of the pandemic because no audience can be consumed in them or by closing their doors as a preventive and safety measure against COVID- 19th
For a certain segment of the population, especially the middle class, the closure of shopping malls has changed the way of purchasing products such as non-perishable or discretionary consumption (clothes, shoes, accessories) since those months they focused on food. Additionally, with this closure, the dynamic and in some cases the ritual that involves “going out to the mall” will be eliminated.
Inherently, consumption in these places lends a symbolism, which in turn can be interpreted as a reflection of status and prestige, as the simple walk or the use of certain brands in clothing fulfills the aforementioned function. So we are facing a new form of consumption, primarily related to need rather than the search for prestige, since the latter is currently not being delivered for the simple reason that there is no buying momentum due to the closure of department stores .
The answer to mass consumption
It means an alternative to the current situation responsible and local consumptionwho ignored excessive consumption, massive and global environment. It’s the shops (often small and close by) that provide the food and clothing needs. or the online platforms that offer various products that are marketed several times by the manufacturers themselves.
Buying by the above means has been a part of normality during those months of imprisonment as in some cases it is all about going out to nearby places and without the crowds, or definitely not going out and waiting for the products at home.
Responsible consumption refers to buying only what is really needed, encourages recycling, and says goodbye to overconsumption. As a responsible consumer, the main benefit is taking care of the personal and family economy.
Local consumption is the guarantee that the money spent will be invested in the same community, which will benefit the same community’s economic growth, more and better jobs, and a constant improvement in the quality of products.
The author is a full-time professor of administration and strategic management at Intercontinental University