We share some tips and recommendations that will help small businesses tackle the pandemic with their employees and customers.
3 min read
The opinions expressed by collaborators are personal.
Beyond the reactions that different countries of the world are having to the transmission of COVID-19 (also known as coronavirus), we know that the subject presents special challenges for small and medium-sized companies. Therefore, we share some tips and recommendations that will help SMEs to address this issue with their employees and customers.
For the most up-to-date information and guidance on COVID-19, we recommend you visit the World Health Organization website.
Communication with clients
If your office hours have changed, edit your profile on Google so that customers know when you will be available and when you will not.
Use your business profile posts on Google to communicate updated information, such as special offers or catalog updates.
Evaluate the possibility of setting up an automatic response in your email with answers to frequently asked questions, to help your clients obtain information quickly.
In case you use digital advertising, edit your ads as necessary so that customers always know if the business is open or if you offer useful services at this juncture. It also pauses campaigns if the availability of your product is affected by distribution problems or increased demand to prevent customers from having erroneous information.
Communication with employees
Centralizes online contact information so that employees, suppliers and customers can access it from any device.
Make a continuity plan and, if you have more than one business location, give your local managers the necessary authority so they can take action based on the conditions observed in their areas of operation.