The next event organized by Proptech will take place 100% online on August 13th and 14th New technologies such as blockchain, big data and machine learning as work tools in the real estate sector.
Although the inclusion of technologies like blockchain in the real estate sector is not new, innovations continue to emerge to boost the sector. Therefore, technologies such as blockchain, big data and augmented reality play an important role.
It was not long in coming for the real estate sector to adopt cutting-edge technologies. Hence, spaces like the Proptech Latam Summit offer startups the opportunity to develop new ways of doing business.
With a post-pandemic era that has forced the resizing of traditional business systems, the sector is not escaping this new reality and has to adapt to the new winds blowing in a direction completely opposite to what we previously knew.
In this new normal, both entrepreneurs and consumers had to develop like a caterpillar in a cocoon before becoming a butterfly. The real estate sector has evolved over this time, introducing new tools to help you get on with business safely and efficiently.
According to a study by EY and CREtech, Proptech (technology companies focused and dedicated to the real estate business) has received investment programs worth at least $ 75 billion over the past five years.
This sector is already thinking about how to adapt to the new normal and the post-Covid era. Therefore, the implementation of new technologies is the fundamental axis of this type of innovation.
The use of blockchain for buying and selling transactions, not only for financial but also for property purposes, tokenization of real estate projects, the use of IoT, big data and machine learning are some of the advances and innovations that bring startups to these meetings.
It was a fact that the use of blockchain networks for the transfer of property through smart contracts, as well as the use of tokens for various real estate projectsHowever, this time it is not just about blockchain and ensuring a stable price through a token ecosystem, but also about improvements to the sector with other types of technologies that have allowed the sector to grow and today offer a number of options to visit, inquire, rent, auction, arrange a mortgage, buy and sell real estate without leaving your home.
“Technologies such as artificial intelligence, the Internet of Things and Big Data are essential to better understand spaces and how they are used. Concepts such as the sharing economy bring new business models with them. Fintech and Real Estate Fintech integrate the real estate offer into the transaction, the use of blockchain, tokenization and crowdfunding, which open up new opportunities for the investor. And finally, smart, efficient and sustainable buildings and cities are the gift we need, ”said Andrea Rodriguez Valdez, founder of the PropTech Latam Summit.
In the event that this time takes place online, the real estate startup will demonstrate the advances in technology. that they are implementing to keep the business on top, and here are some examples of what to see next August 13th and 14th.
Using big data, Zilow, a proptech implements the data left by users looking for a home, as well as the data provided by sellers, to provide a wide range of information to users, offers, real estate advisors, buyers and merchants offer rental of houses, including vacation services. This platform collects the data and crosses it by sector to filter the information and thus provide a better property search experience.
Hausy.Mx, a Mexican company, uses machine learning to advise buyers. The software recognizes the user’s tastes and based on the data it gathers from a form that needs to be filled out when accessing the platform, machine learning recognizes what the customer likes.
Javier Romero, CEO of the platform, described it as follows: “Our service starts with a questionnaire, on the basis of which the system decodes the profile of the buyer and generates recommendations. Over time and the interaction of the user, the software generates more and more personalized options, just like a Netflix session would, but for the home. “
Because of this type of platform, The customer cannot use multiple platforms to search for properties that are of interest to himand the platform does this for him, offering suggestions that adapt to previously saved searches.
Another major challenge real estate companies have to face is close contact with customers. Hence, property visits are an essential point in business. With that in mind, using augmented reality as an alternate method of visiting the buildings makes them an excellent innovative idea.
The example of photos and videos is already a thing of the past, Real estate companies, understanding the effects of the pandemic, have begun virtual viewing of properties. in which they may or may not alternate with visits to the property by customers.
Companies like Holii.Mx or Inmo360 are already taking advantage of these opportunities to do business with customers in innovative ways, and they think this coronavirus can no longer hold back the freedom to buy or sell real estate ancestrally face-to-face business .
Innovations in technologies like blockchain are becoming more and more necessary. The adjustment to new requirements makes it clear that we are at the technological peak of offering an alternative that enables safe and efficient interaction in times of the pandemic.