7 min read
This article has been translated from our English edition.
The opinions of the employees of You are personal.
- Projects the correct image.
- Level up.
- Build a relationship based on value.
- Respect boundaries and privacy.
- Send a clear message.
Spend more than five minutes on the canal social networks You won’t find a shortage of experts asking for attention and bragging about the secret formula for creating instant celebrity status.
This type of marketing is appealing to new business owners who may not know better, and it certainly attracts those looking for short cuts. Think about it, who doesn’t want instant name recognition and quick success?
The reality is that there are no short cuts. It takes effort. Instead of wasting time getting rid of magic pills, focus your attention on proven formulas to keep people interested in you. Get a copy of the classic How to make friends and influence people by Dale Carnegie and apply his teachings. Originally published in 1936, the masterpiece is just as relevant today as it was on the day it was created. If you’ve read it before, read it again. The second time it’s just as good.
One of the first things I noticed while reading Carnegie’s words many years ago was that the subjects weren’t complex at all. In fact, many of the guiding principles described throughout the text were ideas we learned as children.
When it comes to using social media for business purposes, there are some pretty easy ways to get people interested in you and your offers. To keep things simple, there are five ways to position yourself as a knowledgeable professional.
1. Projects the correct image
Think about how you should be perceived by others. How do you want to be seen Your answer should dictate the way you present yourself. If you’re like me, then as a child, a caring adult repeated the old adage, “Never judge a book by its cover,” which is a good start to your life. The reality, however, is that we continue to judge others every day. These quick judgments can be based on any number of things, such as: B. Appearance, affiliation or the language used in posts and profile pages. In order to make a positive first impression when going online, it is important to project the correct image. Choose a professional looking photo as your profile picture and note the wording used in communications.
Imagine you only have ten seconds to make a first impression. If your ideal customer is visiting your website or social media profile, will they be impressed? Does your site project the image your ideal customers are looking for, or is it repelling them?
2nd level up
When you first meet someone in real life, the common practice is to send a friendly greeting or gesture of greeting and give a brief introduction. Do the same in digital space. After connecting with someone on social media, send a short, personalized greeting to thank them for connecting. It doesn’t have to be laborious, but it should be real. This can be easily accomplished in three sentences. Put a little more emphasis on the social component of your social media experience. This is also an opportunity to make a great first impression.
3. Build a relationship based on value
People buy from those they know, like and trust. The way we build business relationships is no different from any other type of relationship. Although the context and circumstances may be different, the approach is the same. First we get to know the individual, then we create common ground and finally we develop trust in the person who has our best interests in mind. This is a process and it can take some time to build relationships depending on a person’s judgment. Don’t try to sell your products and services once you connect with someone as it can be insincere. It’s like asking someone about sex the first time you meet. While you may not get hit for trying to sell your product, it is likely to make a bad first impression.
4. Respect boundaries and privacy
In the digital space, a person’s email address is very valuable information. Mark a direct line of communication with the individual. A person may miss an ad or special promotion on a particular platform, but sending content directly to the person’s inbox gives the recipient the opportunity to view the information when it is most convenient. However, this is a privilege that must be granted by the prospect that has not been adopted by the company.
For example, most social platforms include a “contact us” section or button that provides the profile owner’s email address for the private connection. While the user has posted this information to welcome direct communication, it does not give permission to be inadvertently added to a marketing list without appropriate consent. Good intentions are not an excuse to add someone to a mailing list without their knowledge. Show that you have your interests in mind by sticking to the boundaries and earning the privilege of marketing your brand directly to the individual.
5. Send a clear message
Pick a niche and stick with it. Avoid being an expert in all professions. Remember, if you try to help everyone, you end up helping nobody. When you’re a health coach, your focus is on providing advice that will help your audience develop and maintain a healthy lifestyle. If you’re a relationship professional, you will offer advice that couples can use to strengthen their love for one another. If you’re a chef, share recipes that will seduce the taste buds of your audience. Don’t be a health professional on Mondays or a cryptocurrency advisor on Tuesdays as it will only confuse your audience. If you have multiple unrelated subject areas, separate the messages by giving each a website or social media presence of their own. That way, when viewers land on your page, they will find the specific content they want instead of sorting through a weird mix of information.
These tips are easy to remember and easy to use. Integrate them into your daily online experience and position yourself as a knowledgeable professional.