This Philip Morris ad is accompanied by a spectacular ad that features a panoramic image characteristic of Marlboro advertising campaigns.
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Philip Morris, the company that markets the Marlboro cigar brand, announced it will leave cigarettes in Mexico, a market in which it has a 65% share, to encourage other forms of smokeless tobacco use with your IQOS device.
“We want to have a positive impact on the 15 million smokers in the country. So, We have decided to pave the way for science and innovation through revolutionary products like IQOS and to achieve a smoke-free future in the country as part of our goals for 2030, ”said Andrzej Dabrowski, CEO of Philip Morris Mexico, in a statement.
This Philip Morris ad is accompanied by a spectacular ad that features a panoramic image characteristic of Marlboro advertising campaigns. The poster is accompanied by the word “Goodbye” and the hashtag #EligeElCambio.
The company added that 26,000 Mexicans are already using the IQOS devicethat heats the tobacco instead of burning it.
“Currently 80,000 people in Mexico are interested in new consumption alternatives, especially IQOS. That’s why Philip Morris is continuing its Choose the Change initiative, which aims to promote and provide information on this new smoke and ash-free portfolio, ”he says.
Mexican authorities have stated that electronic cigarettes, also known as vaporizers, can be just as addictive and harmful to health as traditional cigarettes, and electronic cigarettes are banned in the country.
Early 2020 The United States government has partially banned e-cigarettes.
“”Our message on smoking has always been clear: if you don’t smoke, don’t start. If you already smoke, quit. However, those who choose not to give up smoking have access to information and alternatives, ”added the CEO of Philip Morris Mexico.