Offering a service that is always requested – beauty – but with the plus of being “on demand”, here and now in the palm of the hand, cannot be a mistake.
By Laura Vela
The makeup market exceeded 154,000 million pesos according to the National Chamber of the Cosmetic Products Industry of Mexico, Canipec. In fact, this agency estimates that the national beauty industry has a value close to 9,000 million dollars. At that time, Mexico reached 12th. worldwide position below countries such as France, Russia and Italy, according to Euromonitor data.
Companies and solutions that save time for their consumers each time have a larger market, so moving to beauty salons – which are not always convenient due to distance and availability – is not the best option.
Therefore, offering a service that is always requested – beauty – but with the plus of being “on demand”, here and now in the palm of the hand, cannot be a mistake.
You have two options: Create a platform in which you advertise the services that you and your employees provide as beauty professionals or create a platform and also an app for users to request an appointment at any time.
Just having a virtual window instead of a local, you can save what is necessary to offer premium services and home delivery at a competent price: more accessible than those already in the market. Also, being the contact virtual, you can have the option of making payments online, which will result in your safety and that of your customers.
You just have to try to hire the best makeup artists and professional hair stylists, offer an extensive catalog of services, affordable prices and the best products to start.
The best thing is that with this solution you can optimally manage your time, that of your collaborators and that of your users.
Beauty no longer has to cost more than necessary.