Aromatherapy has gained popularity as it is one of the most natural and effective ways to counter some disorders like stress.
Despite problematic perfume sales in 2020, the category is Scents In general, interest has increased as consumers use the flavors for home comfort CBS Insights.
Interest in aromatherapy and fragrances has soared to record levels in 2020 as global uncertainty surrounding the pandemic has led consumers to seek aromatherapy as a form of personal hygiene and stress relief.
The manufacture of scented candles has become a good business due to the low cost of production, but there are few stores dedicated to selling these products. Currently, the main outlets are department stores and decoration stores.
On the other hand the Aromatherapy has gained popularity as it is one of the most natural and effective ways to counter some disorders such as stress, insomnia, fatigue, headache, and depressive symptoms.
The business is focused on a medium-high socio-economic level, so you need to find a place in an exclusive area. Tourist attractions are also an excellent option.
The decoration and atmosphere of the shop is of the utmost importance in creating an atmosphere of relaxation. You can use wooden shelves organized by the color, aroma and size of the candles. This is the key to creating a boutique atmosphere.
Try to show off as much as possible with all types of decorative candles with different sizes, shapes, smells and colors.
You even have the option of making decorative arrangements using candles, flowers, sand, stones, and anything your imagination can add to.
This type of business doesn’t require a lot of advertising, but you can start a small campaign in women’s and / or decoration magazines.