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offers mobile phone service with unlimited internet for 250 pesos per month

June 1, 2020

Televisa will act as a virtual mobile operator and offer existing customers services for its home cable and internet packages, which will be sold under the Izzi brand.

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offers mobile phone service with unlimited internet for 250 pesos per monthoffers mobile phone service with unlimited internet for 250 pesos per month

This story originally appeared on high level

Mexican broadcaster Televisa said that on Sunday will start offering mobile phone services, an attempt to challenge billionaire Carlos Slim’s America Móvil, which has long dominated the country’s telecommunications market.

Instead of building an infrastructure, Televisa will act as a Virtual Mobile Operator (OMV) and initially offer existing customers services for its home cable and internet packages that are sold under its brand. Izzi. The station will rent space in Mexico’s shared telecommunications network operated by Altán Redes.

Televisa had originally planned to implement the service in September, Izzi CEO Salvi Folch said in an interview. However, with coronaviruses increasing in numbers, executives believed that the economic crisis caused by the disease would lead to increased demand for phone packages. cheap and starts the service on Monday.

“The pandemic has caused us to speed up the plans,” said Folch. “(Some of our customers) will have to spend less on some services (…) We see this as an opportunity,” he added.

Televisa is following in the footsteps of American cable companies like Comcast Corp and Charter Communications Inc, which have ventured into the mobile market like OMV in recent years.

Mexico has long struggled to promote competition in telecommunications, including the adoption of a constitutional reform in 2013 to loosen Slim’s impact on the market.

However, global telecommunications titans like it ATT and Telefónica have failed to significantly undermine Slim and América Móvil’s market share According to statistics from the Mexican telecommunications authority IFT, the company still has around two thirds of the mobile lines.

Some industry experts argue that the key to increasing competition is facing America Móvil and Televisa, the king of Mexican broadcasting.

Televisa’s cellular service costs 250 pesos per month (approximately $ 11.2) per line with unlimited data. approx. 80% cheaper than comparable América Móvil packagessaid the train station. The company will offer phone plans to approximately 3 million households in 17 Mexican cities.

Televisa could think about it In the future, expand the service beyond your own customersFolch said, but if you start with existing users, the company can benefit from economies of scale.

The station also saves by instructing customers to buy phones from other providersinstead of funding equipment.

The company has had problems in recent years as broadcasters around the world struggle with a drop in viewership. The new offering will strengthen the company’s telecommunications unitswho have become their largest money provider and generated almost 70% of net sales in the first quarter.