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Nike advertising for racism arouses outrage and criticism

Internet users are calling for the company to be boycotted because they believe the ad is full of prejudice against Japanese society.

3 min read


Nike advertising for racism arouses outrage and criticism
Nike advertising for racism arouses outrage and criticism

The sports company Nike posted a video on his social networks against bullying due to racism. The commercial has received millions of reproductions but also a wave of negative comments as many believe it is full of prejudice against Japanese society.

The new announcement of Nike Japan it’s titled “Keep moving: yourself, the future” (Keep Moving: Yourself, the Future “). It was released on November 30th and is almost there by now 10,000 views on YouTube. In terms of opinions, although it exceeds them 64 thousand Likesalso accumulates more than 44 thousand “I don’t like it”.

The clip shows a diverse group of athletes: gender non-binary, Korean ancestry, and biracial ancestry (black father and Japanese mother). Throughout the video, young women are bullied because of their race and other differences. In the end, they find their strength and security thanks to football.

Perhaps Nike wanted to ask for inclusion, but internet users didn’t take that well. The comments are full of criticism and even call for a boycott of the brand.

“Goodbye Nike. Our family will no longer buy your products”wrote a Twitter user in Japanese.

“Races shouldn’t have anything to do with this issue. It should be enough to show the individual’s struggle to become strong and independent through sports and other activities, then they would have been a positive universal message. This ad is racist in itself “wrote an internet user on YouTube.

“Calling people who you’ve never met racially and who you haven’t investigated is a bit racist in itself. Especially when it comes to nationality, ”said another person.

“Today you often see one or two people of different nationalities who go to school in complete peace. The one who is prejudiced is Nike “commented user “hira1216”.

What does Nike Japan say?

The company didn’t immediately comment on the reaction, but its website states that it believes in the transformative nature of the sport.

“We have long listened to the voices of minorities who have been supported and voiced for issues that correspond to our values.”says Nike. “We believe that sport has the power to show what a better world looks like, bring people together and promote action in their respective communities.”

The tennis player appears in the 2-minute video Naomi Osakaa Japanese mother and a Haitian father who sponsors the brand.

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