NGRAVE’s Indiegogo crowdfunding campaign for ZERO has ended and raised more than € 385,000 ($ 430,000) through pre-orders across multiple reward tiers.
More than 1,200 supporters from around the world made the campaign the most successful for a hardware walletWith a total of funds, this is eight times the next best amount.
Cointelegraph spoke to Ruben Merre, co-founder and CEO of NGRAVE, about the success of the crowdfunding campaign:
Cointelegraph: The Indiegogo campaign increased over 1,500% of its original target € 25,000 at a time that can only be described as challenging for the global economy. Have you ever imagined that such an answer is possible?
Ruben Merre– Covid not only brought uncertainty to buyers, but also resulted in all offline events with high conversions being canceled, for example. We faced a major challenge from the start. P.But we arrived well prepared and knew where to shoot. Our big goal was to reach € 250,000 with over 1000 sponsors. But we even broke our own “last” goal of 300,000 euros.
CT: You have surpassed the best hardware wallet campaign to date by a factor of 8. What do you think has brought sponsors in this amount to this project?
RM: First, We did our best to develop this one solution that we would fully trust from the first to the last cryptocurrency.. We have built the safest hardware wallet [y] obsessed with customer and brand experience. By combining such an excellent product with two years of traveling around the world to build our network and understand customer needs, we were able to think deeply about our brand and what we want to contribute to the blockchain space.
CT: Can you give us a first impression of the regions in which ZERO was particularly popular?
RM: Well, we are a company based in Belgium and the truth is that Belgium doesn’t really like cryptocurrencies. In any case, around 20% of our sales in the campaign come from Belgium. As expected, the greatest demand came from the USA. Around 30% of sales come from the USA, third place went to France with 9%, then to Great Britain, Spain and the Netherlands.