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Why Facebook left ‘Scrabulous’ alone

October 9, 2018
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Though it could’ve faced legal troubles for not pulling a developer-created game with obvious trademark infringements, leaving Scrabulous alive as long as possible was in Facebook’s best interest for a number of reasons. (CNET News.com — 1 August, 2008)
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Monthly active users are now tracked instead of daily ones, a change that will go virtually unnoticed for most of Facebook’s users but could be a big deal among developers. (CNET News.com — 12 hours ago)
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Thanks to the Time Warner unit’s acquisition of Third Screen Media last year, the ad platform has gone mobile and expanded its reach to third-party ad networks. (CNET News.com — 5 August, 2008)
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A rumor hints that current employees of the company may be able to cash out on a portion of their stock options starting this fall. (CNET News.com — 5 August, 2008)
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Scrabulous is back on Facebook, but now it has a new name, new rules and circular tiles that could help its makers skirt legal claims from the owners of Scrabble. – (Sydney Morning Herald — 1 August, 2008)
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People who were addicted to playing Scrabulous on Facebook have migrated by the thousands to Wordscraper. (New York Times — 4 August, 2008)
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