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Turn nabs $15 million for search-like ad tech

September 24, 2018

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Amid a hot market for ad technologies, the Palo Alto-based company aims to make display ads more measurable and effective. (CNET News.com — 22 August, 2008)
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A former Hewlett-Packard building at the Stanford Research Park will house many of the social network’s employees, but it plans to keep at least some personnel in downtown Palo Alto, Calif. (CNET News.com — 20 August, 2008)
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The companies are expected to announce a cloud computing partnership. (CNET News.com — 20 August, 2008)
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In July, U.S. searches rose 3 percent to 8 trillion over the last year, according to Nielsen. But Google’s searches in the U.S. increased faster at 16 percent. (CNET News.com — 20 August, 2008)
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Natural language processing could let advertisers bid for search ad placement based on broad concepts, not just a gaggle of keywords. (CNET News.com — 20 August, 2008)
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Coming changes, will mean Google will judge each advertiser’s ad quality immediately rather than use a pre-calculated score. Also: adios minimum bids. (CNET News.com — 22 August, 2008)
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Venture firms in Q2 stepped up their investments in India-based companies by about 120 percent, according to new report. China’s on fire with venture firms, too. (CNET News.com — 22 August, 2008)
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The millions spent really isn’t that impressive, the market research firm says, when you look at how much else it spends during the rest of the year. (CNET News.com — 23 August, 2008)
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According to the Wall Street Journal, the comedian is part of a new $300 million ad campaign. (CNET News.com — 21 August, 2008)
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Though it failed to buy its way into search through Yahoo, Microsoft believes close scrutiny of users’ search history and other ideas will help it take on Google. (CNET News.com — 20 August, 2008)
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