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NBC gets big ratings for Opening Ceremonies

July 26, 2018
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The colorful Olympics opening night ceremony from Beijing on NBC averaged 34.2 million viewers, making it the biggest television event since the Super Bowl. (MSNBC — 2 hours ago)
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NBC’s Olympic ratings fortunes and ad sales bounty are riding in part on the broad shoulders of a 23-year-old swimmer who will be going for a record eight gold medals. (MSNBC — 8 August, 2008)
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The networks decision sent people across the country to their computers to poke holes in NBCs technological wall. (New York Times — 9 August, 2008)
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