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NBC, Apple play game of brinkmanship

July 26, 2018
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A day after reports said NBC would not renew its iTunes contract, Apple announces it will not offer NBC’s new TV shows. This spat is about control. (CNET News.com — 1 September, 2007)
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TV programmes such as Heroes will not be available on iTunes after US broadcaster NBC ends a deal with Apple. (BBC News — 1 September, 2007)
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A day after reports said NBC was not going to renew it’s iTunes contract, Apple counters by announcing it will not offer NBC’s new TV shows. (CNET News.com — 1 September, 2007)
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Apple escalated a dispute with NBC Universal over the pricing of television shows by announcing yesterday that it would not sell any of NBC’s programs for the fall season on the iTunes online media store. (Washington Post — 1 September, 2007)
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NBC Universal has told Apple that it would not allow its television content to be sold on iTunes following a dispute over pricing. (MSNBC — 1 September, 2007)
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How many times do I have to say it until someone at NBC finally hears me? There is no way you can benefit from leaving iTunes. (CNET News.com — 1 September, 2007)
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New iPods are expected to be the major news next Wednesday, but Apple will also announce a deal to let iPhone users buy ringtones through the iTunes Store, according to reports. (CNET News.com — 1 September, 2007)
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