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In online ad space, blank-faced hipsters in panties prove powerful

June 24, 2018
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American Apparel, a trendy youth-focused retailer based in Los Angeles, has been named the top online apparel retailer by ComScore. Big surprise: A quarter of its ads go on MySpace. (CNET News.com — 5 August, 2008)
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Thanks to the Time Warner unit’s acquisition of Third Screen Media last year, the ad platform has gone mobile and expanded its reach to third-party ad networks. (CNET News.com — 5 August, 2008)
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Monthly active users are now tracked instead of daily ones, a change that will go virtually unnoticed for most of Facebook’s users but could be a big deal among developers. (CNET News.com — 6 August, 2008)
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The Cloud, a European wireless company, is letting MySpace users access the site from its hotspots as a promotion. Unfortunately it’s really just a gimmick. (CNET News.com — 7 August, 2008)
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The Commission on Presidential Debates has created a site in conjunction with the News Corp.-owned social network, which will stream the debates live and let viewers interact. (CNET News.com — 6 August, 2008)
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First Facebook, and now reportedly LinkedIn: Employees at some of the Valley’s hottest companies seem to be getting impatient that their equity hasn’t translated to cash yet. (CNET News.com — 6 August, 2008)
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Youth sports social network already boasts a lineup of pro-athlete investors; it’s also backed by Major League Baseball Advanced Media and the Creative Artists Agency. (CNET News.com — 6 August, 2008)
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All Your Base, Leeroy Jenkins, and Lonelygirl15 are among the bits of geek pop-culture that have made it to a list created on timeline site Dipity. (CNET News.com — 1 hour ago)
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Plus: the godfather of the plug-in hybrid; Energy Department’s clean-energy guru moves on; Indian VCs look at clean tech; questions for T. Boone Pickens. (CNET News.com — 5 August, 2008)
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A new browser cookie lets advertisers control how frequently an ad is shown and lets advertisers better measure the effectiveness of ads that aren’t clicked. (CNET News.com — 3 hours ago)
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