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Google gives advertisers finer controls, better ad accountability

June 10, 2018
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A new browser cookie lets advertisers control how frequently an ad is shown and lets advertisers better measure the effectiveness of ads that aren’t clicked. (CNET News.com — 8 August, 2008)
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Google now can send ads to video players built with Microsoft’s Silverlight software, and NBC Universal will use it to show ads for its online Olympics video. (CNET News.com — 6 August, 2008)
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Yahoo released a copy of its controversial search advertising agreement with Google, marking the first time it’s made the document publicly available–albeit heavily redacted. (CNET News.com — 19 hours ago)
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Service will allow users in China to search tens of thousands of Chinese songs by singer or song title and download them for free. (CNET News.com — 6 August, 2008)
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Time Warner CEO says that the company is weathering the “challenging economic environment,” and that it’s ready to spin off its Time Warner Cable unit before then shedding the flagging AOL. (CNET News.com — 6 August, 2008)
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The offer for Miva, a struggling ad firm from the Web 1.0 days, is $1.20 per share–a 54% premium over its recent closing price. (CNET News.com — 9 August, 2008)
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The Internet giant has opened a programming interface that lets other Web sites use the data stored within its Yahoo Music service. (CNET News.com — 6 August, 2008)
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Privacy advocates have an ax to grind with Google for helping to move more of our lives into the public realm. But there’s a long list of others in the same camp. (CNET News.com — 7 August, 2008)
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One of the most prominent supporters of Google’s Android mobile phone software is reportedly having trouble putting a phone together and might have to delay the project. (CNET News.com — 8 August, 2008)
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AT&T is joining the burgeoning field of cloud computing service providers that offer networking and storage services, according to a report in the Wall Street Journal. (CNET News.com — 5 August, 2008)
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