More than 700 products will be available without plastic packaging at Dutch chain Ekoplaza, including meat, rice, sauces, dairy, chocolate, cereals, fruit and vegetables.
Environmental campaign group A Plastic Planet, which has been promoting the idea, said the aisle was a “landmark moment” in the global fight against plastic pollution.
The group’s co-founder Sian Sutherland called for British supermarkets to follow Ekoplaza’s lead.
“For decades shoppers have been sold the lie that we can’t live without plastic in food and drink. A plastic-free aisle dispels all that,” she said.
“Plastic food and drink packaging remains useful for a matter of days yet remains a destructive presence on the earth for centuries afterwards.”
Ekoplaza will roll out plastic-free aisles across its 74 branches in the Netherlands by the end of this year.
The aisle will be used to test out new compostable bio-materials, as well as using traditional materials including glass, metal and cardboard.
Ekoplaza chief executive Erik Does said: “We know that our customers are sick to death of products laden in layer after layer of thick plastic packaging.
“Plastic-free aisles are a really innovative way of testing the compostable biomaterials that offer a more environmentally friendly alternative to plastic packaging.”
Sky’s Ocean Rescue campaign has been encouraging people to reduce their consumption of single-use plastics, which pollute the oceans and harm and kill wildlife.
Prime Minister Theresa May outlined measures to tackle plastic waste in her Government’s 25-year environment plan, including encouraging plastic-free supermarket aisles.
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Supermarket chain Iceland has pledged to go plastic-free on all its own-brand packaging by 2023.
A survey for A Plastic Planet revealed last year that more than nine out of 10 British shoppers support the introduction of an aisle in supermarkets that has products free of plastic packaging.