The Christmas season has already started. Shopping malls and department stores are covered with huge trees adorned with balls and thousands of small lights. The pavilions are adorned with beautiful poinsettias, and the colors red and green have taken over the landscape. December is a time of giving and meeting family and friends; but also bonuses, gifts and obligations.
For most companies, the last months of the year generate the most revenue. What is that for? On the one hand, because consumers’ desire to buy and economic resources are increasing at this point in time; On the other hand, companies are intensifying their marketing campaigns and advertising campaigns in order to win new customers and to retain current customers.
Every entrepreneur needs to know how to use the emotions and cash flow of this data to either bring a product to market or strengthen the brand’s positioning. So we share some effective and inexpensive marketing strategies This is how your customers can feel special and remain loyal to your company:
Create a Christmas atmosphere
The most important thing is to inspire consumers with the spirit of Christmas. Customize your decoration and even the image of your brand (like your logo or slogan) to the typical themes and characters of the season. A good option is to give your stores or branches a distinctive smell like pine or hay, or to badge your employees’ uniforms or possibly change them to red or green. We also recommend decorating your office with a Christmas tree and lights. This increases the motivation of your employees and inspires your customers.
Give special gifts
Make small decorated boxes or bags to store items such as soaps, candies and chocolates or samples of your products. This allows you to publish your offer in a personalized way. It is necessary that you define dates and conditions in order to give away these gifts and that you inform your customers about them. However, we recommend that you give them to all of your buyers. Depending on your industry, you should offer gifts to different types of people, such as: B. for women, children, men and others.
The package includes a note (where you can put the person’s name) thanking them for their purchase and inviting them to visit you again, with phrases like “You are part of us” or “Happy Holidays You … “as well as the possibility of wrapping your presents with Christmas motifs.
Offer discounts and special offers
Although consumers want to spend this season, they are always seduced by discounts and offers that will help them save and add value. Not only can you lower your prices, but you can also give discount coupons for your next purchase or exchange ideas with other companies in different industries and offer your customers promotions to consume with them and vice versa.
Eye: It is important that you admit it Payment Methods different and offer, for example, interest-free months or online purchases. You’ll always appreciate that you make it easier to buy.
Do social responsibility
During this time, people are more willing to give money to charities and companies that do some kind of social work have a very good image. Donate part of your profits to a foundation of your choice and keep your customers informed by inviting them to make contributions at your counter or in your online shop.
You can also collect items like clothing and toys, and offer special discounts to consumers who contribute goods. Remember that it is a “time to give” and that people are very conscious of this and want you to do your part.
Motivate your employees
Direct marketing, that is, face to face, is most effective this season. Therefore, the most important thing for your customers is to provide them with the best possible service. Your team has to be trained and motivated to always offer good service. Design an incentive and bonus plan, days off, or Christmas dinner that encourages them to work better.
Finally, let all your employees feel the zeitgeist and say goodbye to the buyers with a smile and a “great vacation”.
Take advantage of online marketing
This is one of the best and most affordable strategies. You can send your customers a newsletter with the promotions of the month, gift ideas for their family and friends, and thanks for their purchases and loyalty throughout the year. Send your suppliers, partners and employees an email or an electronic postcard and wish them happy holidays.
Don’t forget to use your social networks to promote yourself and be close to consumers these days
How to run an emotional campaign
There are some recommendations that experts say can help perfect your strategy during this year-end vacation and harness the power of emotion to cement your brand. Pay attention:
– The first is to determine both the personality and the needs and wants of your potential customers in order to know who you are going to be dealing with and how to do it.
– Then make a list of the emotions your customers might associate with your brand. Use and improve them in all of your promotional products.
– The next step is to determine what your goals are and what you are looking for with your campaign: more buyers? or do you position your brand in the market? This allows you to develop a communication strategy that uses a series of words according to the emotions chosen.
There are many brands that have known how to take advantage of the benefits over the years Christmas emotional marketing sell more and consolidate its presence in the market. For example, the famous Starbucks coffee chain adorns their stores, changes the design of their glasses and packaging and offers seasonal products such as the drink “Toffee Nut Latte” to offer their customers a unique experience.
And you, what Christmas marketing campaign do you remember?