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Netflix hires John Boyega’s production studio to expand its African content

March 10, 2020

The agreement with the 'Star Wars' actor helps Netflix enter the African market.

2 min read

This story originally appeared on Engadget

Netflix hires John Boyega’s production studio to expand its African contentNetflix hires John Boyega’s production studio to expand its African content

Netflix continues its momentum to get more African content on its platform by partnering with Star Wars actor John Boyega and his company UpperRoom Productions . The independent producer will be responsible for the development of films in languages ​​other than English focused on West and East Africa , based on “stories, cast, characters, equipment, literary properties, mythology, scripts and / or other elements in or around African countries “.

The streaming company had already announced its plans to offer more African shows in 2018. Its latest original African show, Queen Sono , was launched worldwide at the end of February and another nameless series set in Nigeria was announced at the same time. . Meanwhile, two other original shows, the South African teenage drama Blood Water and the animated series Mama K's Team 4 will hit the screens later this year.

Speaking to Variety , Netflix's vice president of international cinema, David Kosse, said: “Africa has a rich history in storytelling, and for Netflix, this partnership with John and UpperRoom presents an opportunity to boost our investment in the continent while bringing Africa unique stories for our members both in Africa and throughout the world. ” Estimates suggest that subscriber numbers for Africa are currently low, but Nollywood ( Nigeria's movie industry ) is a billionaire, so the potential for Netflix's growth in Africa in general is enormous.

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