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NBC pins Olympics hopes on Phelps, gymnasts

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NBC’s Olympic ratings fortunes and ad sales bounty are riding in part on the broad shoulders of a 23-year-old swimmer who will be going for a record eight gold medals. (MSNBC — 8 August, 2008)
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The colorful Olympics opening night ceremony from Beijing on NBC averaged 34.2 million viewers, making it the biggest television event since the Super Bowl. (MSNBC — 1 hour ago)
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NBC pins Olympics hopes on Phelps, gymnasts
NBC pins Olympics hopes on Phelps, gymnasts

The American pulled away from the field in the final lap to win the 400-meter individual medley in 4:03.84. (New York Times — 18 hours ago)
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