NBC gets big ratings for Opening Ceremonies

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The colorful Olympics opening night ceremony from Beijing on NBC averaged 34.2 million viewers, making it the biggest television event since the Super Bowl. (MSNBC — 2 hours ago)
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NBC’s Olympic ratings fortunes and ad sales bounty are riding in part on the broad shoulders of a 23-year-old swimmer who will be going for a record eight gold medals. (MSNBC — 8 August, 2008)
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NBC gets big ratings for Opening Ceremonies
NBC gets big ratings for Opening Ceremonies

The networks decision sent people across the country to their computers to poke holes in NBCs technological wall. (New York Times — 9 August, 2008)
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