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Modelo will launch a special edition of the beer in honor of the farmers

May 22, 2020

The drink is made with the barley that they bought from the producers during the contingency.

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Modelo will launch a special edition of the beer in honor of the farmers
Modelo will launch a special edition of the beer in honor of the farmers

This story originally appeared on high level

As soon as beer production in Mexico resumes, Grupo Modelo will make a special edition with barley bought from producers during the health emergency as a tribute to the Mexican countryside.

This special edition created by Mexican beer masters complements the Model Beer portfolio: Special model, black model, amber model and wheat model, The company said in a statement.

Model said that The beer industry in Mexico creates more than 600,000 direct and indirect jobsBarley producers, representing more than 4,000 farmers, were hardest hit by the cessation of activities.

“We buy barley on this harvest so that thousands of farmers and their families can continue,” said Alejandro Gutierrez, director of Premium Model Brands.

The largest beer companies in Mexico since the beginning of April, Grupo Modelo and Heineken Méxicoceased production due to the health emergency of COVID-19.

Since then it has been reported national shortage of beer in different parts of the country. The industry asked to be considered an essential business continuation activity as their production also includes agricultural activities. However, the health authorities rejected the application.

The government of Mexico City said that yesterday Beer production can resume from June 1st with the appropriate sanitary and healthy removal measures, although the epidemiological traffic light in the state capital remains red.

Modelo has a beer production facility west of Mexico City.