Metrovacesa will use blockchain technology to offer its customers reliable information

The well-known real estate company Metrovacesa has launched a new blockchain-based system. This provides customers and prospects with information about their promotions with all guarantees for security and transparency.

This project, called “Trusted”, was developed in collaboration with the Alastria Blockchain Ecosystem consortium. and it already has the most important Spanish construction companies among its partners.

Alastria Blockchain Ecosystem is a consortium to which the company belongs and Data Economy Spain. A collaborative platform for the development of projects related to data management and Industry 4.0 in different sectors.

Metrovacesa will use blockchain technology to offer its customers reliable information
Metrovacesa will use blockchain technology to offer its customers reliable information

As they explained in their official announcement, when they were created they followed the rules and regulations based on European blockchain initiatives. They emphasize that it is compatible with the EBSI standard (European Blockchain Services Infrastructure).

The aim of using this technology is to promote trust and transparency among its partners and customers and to focus on innovation.

This initiative is based on a responsible statement from Metrovacesa, which was drawn up in Alastria and uses blockchain technology to check the information and details about each project from third parties in an objective and transparent manner.

How does it work?

“De Confianza” offers customers and potential customers of the developer immediate and easy information and details about their promotions. count on third party review. By scanning a QR code with your mobile phone, the system gives you access to all the information about the Metrovacesa campaign you are interested in.

In this way, customers have a source of truthful and verified information about their homes at the point of sale and can access data such as the construction company doing the work, the licenses granted by public administrations and other project participants such as the architect, the marketer and be the finance company.

As its creators explain Data validation is done with Alastria Digital Identity and they underline that they already have approval from the country’s major construction companies such as Avintia, FCC Construcción, Ferrovial and Sacyr, who are also partners with Alastria. .

First phase of the project

The project is being developed as a first step in the company’s various promotions in Malaga, Almería, Córdoba, Huelva, Seville, Valencia, Alicante, Valladolid, Lleida, Tarragona, Barcelona, ​​Palma de Mallorca and Las Palmas in Gran Canaria, Madrid , A Coruña and Pontevedra.

This initiative, of a social and innovative nature, was created with the aim of strengthening trust and transparency in the industry, while at the same time improving Metrovacesa’s customer service through technology. The company thus becomes the main tractor in promoting blockchain initiatives.

As explained in her official statement, Carmen Chicharro, Director of Innovation and Marketing at Metrovacesa, “Convinced that innovation and the use of technologies such as blockchain are great allies to provide security and transparency, both to customers who have already bought their house from Metrovacesa and to potential customers thanks to the decentralization and immutability features of this technology . From Metrovacesa we work with great enthusiasm on these projects in an open innovation model in which large companies, associations, administrations and startups work together on the same level. “

Working with the Alastria multisectoral consortium, in which more than 560 companies were interested in promoting the digital economy through the development and introduction of blockchain, was the key to this progress.

Similar Posts